YouTube will run a 24 hour broadcast for Grand Theft Auto VI’s November 19 launch, combining gameplay, podcasts from creators and original programming. The worldwide stream is scheduled to begin at midnight ET on November 19 on YouTube’s own channel, with an RDCWorld pre-show beginning an hour earlier, at 11 p.m. ET on November 18.
YouTube and Rockstar Games are working together on the launch activities, which also include interactive features and videos from creators. Viewers will be able to reach the global broadcast through a custom GTAVI-themed YouTube logo, called a Yoodle, on the platform’s homepage. Entropico is a production partner for the launch-day livestream.
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The broadcast’s creator lineup includes Cinna, Jake Baldino and Caylus, with Rivers, Jelly, and Zhong and Kat also participating. Its closing segment will feature live coverage from Miami with creators and special guests. Across launch week, YouTube says creators will contribute storytelling, tactical analysis and access behind the scenes in Miami.
YouTube Live is adding five game-themed gifts offered as limited editions. Their animations appear on the stream itself, with Wanted Stars among the options. Eligible viewers on selected creator livestreams can claim a Grand Theft Auto VI gift at no charge and send it while supplies last.
Fans making their own videos can use the GTAVI: Visit Vice City Shorts Effect to place themselves against backgrounds from Vice City. The effect offers several backgrounds for videos during launch week. Music listeners will also find the official GTAVI soundtrack on the YouTube Music homepage during that week, including Morgan Wallen’s “Last Thing You Need.”
The same homepage will feature an anthology playlist spanning the complete GTA series during launch week. Before the game’s release, GTAVI-related videos have already exceeded 40 billion YouTube views, while the broader Grand Theft Auto series has accumulated more than 900 billion views over its lifetime on the platform. YouTube’s Culture & Trends team also published a report today examining the series’ influence on digital storytelling and creative expression.
