Whoop is rolling out Whoop Humans on November 12, letting members share health data with followers they approve across all membership tiers without an additional charge. The optional social network brings friends and relatives into the fitness app, with members choosing which information each audience can see, TechCrunch reported.
Members can post sleep, strain, activity and recovery measurements alongside their achievements, while followers can leave comments and reactions. Participation requires a Whoop wearable, included with memberships costing $199 to $359 annually.
Sharing With Selected People
Whoop Humans allows a trainer to monitor several clients without those clients gaining access to each other’s measurements. Members can follow other people on Whoop, and Whoop Moments adds a way to pair workout pictures and personal experiences with the numbers.
CEO Will Ahmed said beta users engaged more with someone’s low recovery score than with a score close to perfect. He also said he expects families to become substantial users of Humans.
Whoop is positioning the feature around accounts tied to actual people, each with a verified heartbeat. The company argues that physiological measurements offer an alternative to curated posts and AI-generated material, because users cannot fabricate those measurements.
The Controls Around Health Data
Members decide which metrics to expose, can remove followers and can revise their sharing settings whenever they choose. A temporary hiding setting called stealth mode lets someone stop showing information for several days while preserving their existing settings.
Activities designated sensitive stay private by default, and Ahmed said medical information and health alerts are excluded from sharing altogether. He also said Whoop neither sells member data nor licenses it to third parties.
Members can flag a photo or comment they consider disturbing, and Whoop says it reviews flagged material. The minimum membership age is 13, with a higher threshold in some countries, so members that young can participate subject to consent requirements and privacy settings.
The existing Teams feature already has substantial participation: Whoop says 57% of members have joined one or more teams. Teams centers on group participation and competitive rankings, and people within a group can see one another’s information.
Teams will continue alongside Humans as the new feature rolls out. A Whoop spokesperson said Teams will sit beneath Humans within the app’s Community tab.
