Spotify is rolling out Taste Profile (Beta) to Premium listeners in the U.S. who are 18 and older, after testing the feature in New Zealand earlier this year. The tool shows listeners how the service reads their taste across music, podcasts, and audiobooks, and lets them edit that reading so it changes what the Home feed recommends next.
Access is limited to Premium subscribers 18 and up in the U.S. and New Zealand, and the feature lives in the Spotify mobile app. Listeners open it by tapping their profile picture and selecting Taste Profile, then type adjustments under a "Tell us more" field and send the message. Spotify says changes typically show up within a few hours, and notes can be edited or deleted at any time.
Read more: Spotify Adds Toggle to Keep Kids Music Out of Your Recommendations
The pitch is control rather than a new way to listen. Spotify describes the notes as gentle guidance that steers the Home feed toward music, podcasts, and audiobooks a listener might want and away from content that no longer fits. Someone can ask for a genre or era they are curious about, such as '90s alt-rock or modern indie pop, or name topics like tech, history, or art to pull in more related podcasts and audiobooks.
Spotify frames Taste Profile as the next step in a run of recommendation controls. The company points to Exclude from Taste Profile, which lets listeners keep a specific track or playlist out of their recommendations, and to a more recent option that stops kids and family music from influencing the algorithm. That kids and family toggle began rolling out on September 15, letting parents keep family listening from shaping their own taste profile.
The announcement does not say whether Taste Profile will reach Premium listeners outside the U.S. and New Zealand, or when the beta label might be dropped.
For listeners who leave it alone, nothing changes: Spotify says the profile can be ignored and the app used as usual, or updated whenever tastes or listening goals shift. The company has spent the past months adding personalization and control features across its apps, including Running Mode for Premium subscribers on Android in select markets and Playlist Notes for adding context inside playlists.
