Oura has signed a definitive agreement to buy Counsel Health, with plans to connect members’ ring measurements to medical advice and physician care through the Oura App. Oura says the acquisition should close near the end of this year, following a partnership that began in May 2026. Members can currently explore Counsel through Oura Labs, while Oura plans the broader app experience.
Counsel combines medical AI with oversight from board-certified physicians, helping users understand laboratory results, ask health questions and decide what to do next. Its physicians can also provide diagnoses and treatment, request laboratory testing and write prescriptions when appropriate. Oura says it is developing access to a licensed physician through its app, with answers potentially coming within minutes, but has not disclosed pricing for the planned experience.
Access to members’ information requires consent: Counsel physicians can view Oura measurements and previous conversations only when users give permission. Since the partnership started, more than half of the people using Counsel through Oura Labs have chosen to share their Oura information with physicians, according to Oura. The company says that shared history can spare members from repeatedly explaining their medical background when seeking care.
The proposed purchase follows an expansion of the companies’ partnership in September through the CMS Innovation Center’s ACCESS Model. That initiative offered an opportunity to study how ongoing biometric measurements and care led by physicians could support Medicare beneficiaries with chronic conditions. In October, Oura separately announced that its paid membership worldwide had reached six million, an increase of one million since June’s end.
Oura’s earlier expansion of Health Radar and GLP-1 Insights covered more than 30 additional markets, including Canada, Australia and countries across the European Union. Those features brought members cardiovascular and breathing trends alongside medication records, with support requiring Oura Ring Gen3 or a newer model. The acquisition would extend that recent push from tools for tracking health patterns toward care delivered by physicians.
Counsel will continue serving health plans and health systems, according to Oura, including people who do not use an Oura Ring. Oura also says it intends to broaden the everyday and ongoing health needs the combined experience can address. Counsel’s service is not intended for emergencies.
