Reddit is starting to test Reddit Reviews, an AI feature that turns community discussions into product review pages, initially covering about 10,000 frequently discussed products. The test will roll out to US users over the next few weeks on iOS, Android, and web, giving shoppers summaries of product experiences alongside links back to the discussions behind them. Reddit plans to broaden the product selection and category coverage during 2027 and bring the feature to users outside the US.
Shoppers can look for reviews by entering a product or category into the Reddit app’s search bar, then choosing a review if one appears among the results. Highlighted product names within comments provide another route to a review page. Coverage initially focuses on selected products and categories; when a product has no review, Reddit’s AI Search will instead answer the shopper’s question using discussions on the platform.
Each review summarizes community views and displays a breakdown of conversations classified as positive, mixed, or negative. Themes pull out recurring advantages and complaints, such as whether an espresso machine suits beginners or occupies too much counter space. Many review pages also show product pictures, pricing, and shopping links, drawing those details from catalogs supplied by retailers and brands.
Readers can browse product comments and narrow them using topic filters based on the discussions themselves. Selecting a comment opens the original conversation, where users can pose another question or join the community to seek advice. Review pages also surface alternatives that people regularly compare with the product being researched.
Category pages extend that browsing to similar products discussed across Reddit, grouping options by needs such as budget and offering filters to narrow the selection. Reddit says businesses cannot buy featured product placement in Reddit Reviews, even though pages can include retailer and brand purchase links. The company says community moderation, sitewide enforcement by its Safety team, and user voting help curb spam and inauthentic activity.
The test follows Reddit’s May introduction of a native Shopify integration, which it made widely available to advertisers globally to connect product conversations with purchases. Reddit says the AI organization behind Reddit Reviews builds on tests it has conducted over the past few months.
