LG 77-inch OLED AI B6 4K TV down to $1799.99 in latest price cut

$200 below Amazon's typical price. A 77-inch OLED screen and gaming support up to 120Hz give LG's B6 a clear audience: people who want one large TV for films, streaming and games.

LG 77-inch OLED AI B6 4K TV drops to $1799.99 - save $200 against Amazon's typical price of $1999.99.

THE DEAL

LG 77-inch OLED AI B6 4K TV

$1799.99 (was $1999.99) - Save $200 (10% off)
Comparison basis: Amazon's typical price of $1999.99

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Get This Deal

For just $1799.99, down from Amazon's typical price of $1999.99, the B6 brings a 77-inch 4K OLED display together with Dolby Vision and variable refresh rate support. The purchase makes sense for a shared entertainment space where movie nights and gaming sessions use the same screen.

What You're Getting

• 77-inch 4K OLED display. Over 8.3 million self-lit pixels feature LG's Perfect Black and Perfect Color technology.
• A8 AI Processor 4K Gen3. The processor detects what you are watching and automatically adjusts picture and sound to your preferences.
• Film and audio features. Dolby Vision, Dolby Atmos and FILMMAKER MODE with Ambient Light Technology cover the TV's movie-focused features.
• Gaming support. A 0.1ms response time, refresh rate up to 120Hz, NVIDIA G-Sync, AMD FreeSync Premium and VRR give gamers several reasons to consider this model.
• Streaming and display care. The webOS smart platform includes Google Gemini, while OLED Care helps protect the display's picture quality over time.

Who This Is For

Film fans who want a large OLED screen with Dolby Vision and FILMMAKER MODE are the clearest fit. Gamers also get a useful combination of fast response time and adaptive refresh features, making the B6 relevant beyond streaming. Choose it if a 77-inch display suits your room and both viewing and gaming features matter to your purchase.

Final Verdict

The B6 earns a place on your shortlist through its combination of screen size, OLED picture technology and gaming support. Get this deal at Amazon if those are the priorities for your next TV.