Many free apps, including popular games, use ad trackers to collect data about your usage habits. These trackers gather information on your behavior, preferences, and even location to serve personalized ads. While this can make ads more relevant, it also compromises your privacy by sharing your data with third parties.
To mitigate this, consider using ad blockers and regularly reviewing app permissions. Limiting permissions to only what’s necessary for the app’s function can significantly reduce data collection and protect your privacy.
A study done by Surfshark, you can read more here - Apps That Track You.
Which App Categories Demand the Most Data?
- • Social Media: Most data-hungry.
- • Food Delivery: Also very data-hungry.
- • Other categories: Shopping, Dating, Payments.
The Most and Least Data-Hungry Apps for Everything
• Email: Gmail (19 data types), Outlook, Yahoo Mail.
• Messaging & Video Calls: Facebook Messenger (32 data types), Cisco Webex (0), Dust (0), Signal (1).
• Social Media: Facebook, Instagram (32 data types each).
• Streaming: YouTube (24 data types), Netflix, Hulu, HBO Max (11-13 data types).
• Browsers: Chrome, Bing (many data types), Brave, DuckDuckGo (fewer data types).
• Payments: Paypal (26 data types), Venmo (21), MoneyGram (8).
• Shopping: Amazon (26 data types), many shopping apps collect over 20 data types.
• Food Delivery: Doordash, Caviar (24 data types each).
• Flight Booking: Priceline (23 data types).
• GPS Navigation: Maps.me (20), Waze (21).
• Period Tracker: Magic Girl (least data-hungry with only Device ID and Advertising Data).
• Pregnancy Tracker: Glow Nurture (19 data types), minimal data apps include Sprout, Baby Bump, Pregnancy App, and Hello Belly.
• Kids: Facebook Messenger Kids, YouTube Kids (more than 10 data types each).
• Personal Finance: Mint (most data-hungry), Mvelopes, Monefy (privacy-focused).
• Cryptocurrency: Binance (4 data types), Coinbase (18), Crypto Pro (least data-hungry with User ID).
• Weather: Weather Underground (13 data types), CARROT Weather (least intensive).