YouTube Adds Episodic Shorts and TV Comments for Creators

YouTube is rolling out a Shorts series format with seasons, episodes and custom thumbnails, plus voice comments on TV, as it pushes creators toward the living room.

Sep 24, 2026
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5 min read
Technobezz
YouTube Adds Episodic Shorts and TV Comments for Creators

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YouTube is giving Shorts a structure that looks more like television. A new series format lets creators group their Shorts into seasons and episodes, add custom thumbnails, and have the clips play back in sequence, the company said at Made On YouTube. The format is rolling out to creators starting today and works on web, mobile, and TV.

The push toward the living room is not incidental. YouTube says more than half of its top 100 creators are watched most on TV, and the platform has held the number one streaming spot for three years running. That audience is the target of a second change: viewers will be able to post comments on TV using voice input, so they no longer need to reach for a phone or laptop to join in.

Posts are also heading to the big screen. YouTube says posts will arrive on TVs in the coming months, and the company did not give a specific launch date. On web and mobile, posts will start showing up as recommendations inside the Shorts feed. More than 300 million users already interact with posts on an average day, according to the announcement.

Short-form drama is another area YouTube is highlighting. Microdramas on YouTube passed 6.5 billion views in the first half of 2026. Watch time for the category climbed more than 50% compared with a year earlier, and views on televisions alone rose more than 90%. Creators Kinigra Deon and GOKKO CLUB are already producing episodic Shorts, the company said.

The announcement did not mention pricing or any paid tier, and no new monetization tools were outlined. That leaves the creator-facing changes as the substance of the update. The episodic format in particular gives Shorts a way to hold viewers across multiple installments rather than one clip at a time, which is the behavior the TV numbers suggest is already happening.

YouTube has spent recent months reworking how creators earn on the platform. The shopping affiliate program now counts more than 1.3 million creators, and its gross merchandise volume grew thirteenfold over two years, with product tags drawing more than double the clicks of links placed in descriptions. The program covers both Shorts and living-room audiences.

Those earlier changes to the YouTube Partner Program landed in August, while the shopping announcement did not spell out what the extra earning methods would be. Separate updates to Custom Feeds and Ask YouTube shopping were announced on their own. YouTube has also published the design principles behind its creator-focused interface work.

For now, the series format is the change creators can act on soonest, since the rollout spans all three viewing surfaces. Posts on TV, by contrast, have not arrived yet.

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