Snapchat is rolling out a new set of features called Snapchat Plans that lets users create, share, and manage real-world meetups inside the app, the company said in a newsroom post. The tool is aimed at the kind of casual organizing that already happens in group messages, where a conversation turns into a plan.
Creating a plan starts with a title, a date and time, and an invitation list of up to 200 friends, according to the announcement. Hosts can add cover art powered by Bitmoji that the company says updates automatically as the plan takes shape, and each invited friend gets the invitation inside a one-on-one chat. Guests respond with Going, Maybe, or Can't Go, so the back-and-forth stays in the conversation.
Plans are invite-only and private, matching the way conversations on the app already work, and hosts can see who is attending, add more friends, or change details after the fact. Guests can check the full list, switch their RSVP at any time, and get a reminder one hour before the event begins. A new My Plans section on the Profile gathers current, upcoming, and past plans in one place, while a Friendship Profile shows an Our Plans section for events shared with that specific friend.
The company says events will soon be creatable directly inside a chat, a capability that is not part of the initial rollout. Snapchat points to survey data indicating that 35% of recently surveyed U.S. Snapchatters ages 13 to 24 use group chat to make plans and organize events, and frames Plans as a dedicated home for behavior that is already happening on the app.
What the announcement does not include is a price, a launch date beyond "today," or any statement about which countries will get the feature first, leaving availability outside the initial rollout unaddressed. The pitch is essentially organizational: fewer plans lost in buried messages, and fewer details forgotten between the first invite and the day of the event.
