Snap has shown off a set of augmented reality experiences for its SPECS glasses, built with five well-known collaborators: Kaia Gerber, Jimmy Butler, Jack Harlow, Hoyeon and Imogen Heap. Each worked with Snap's engineering and creative teams to turn a personal interest into a Lens, the company says.
The experiences lean on the collaborators' own hobbies rather than generic demos. Gerber's Lens builds on her book club, Library Science, and adds digital tools to physical reading: saving quotes, looking up definitions, annotating and pulling in background context without losing your place. Butler, a six-time All-Star, turned to dominoes, a game he has loved since childhood, when his dad played it, and his Lens turns almost any flat surface into a place to play.
Hoyeon's Meditation Garden Lens layers breathing and mindfulness exercises into AR, with flowers inspired by her mother and Korean temple landscapes blooming as you move through them. Heap's Sound Space Lens treats the body as an instrument, turning hand and voice movements into spatial sounds you can create, mix and loop. Harlow's contribution centers on watching movies and TV wherever you are, framed around his own love of film.
Starting October 1, the SPECS First Look opens at Westfield Century City in Los Angeles, where visitors can use SPECS in person and meet members of the team. Snap says the space will evolve with new content and reasons to return through the holiday season. No price, ship date or wider retail availability for the glasses appears in the announcement.
The celebrity Lenses arrive as Snap builds out the SPECS software story. The company introduced SPECS Intelligence, an AI service it describes as anticipatory and designed to work across iPhone, Mac and the glasses, and opened a waitlist for it, with early access by invitation and a US preview of the SPECS app for iOS users 18 and older. Snap has not disclosed a price for SPECS Intelligence or a launch date beyond early access.
Snap has also been courting business buyers. It announced partnerships to bring SPECS to enterprise work in field service, remote support and retail. That followed June's release of Lens Studio tools aimed at developers building for SPECS, whether starting fresh or porting existing work.
Read together, the announcements position the glasses as a platform rather than a single product, with content from celebrities, developers and enterprise partners.
