Meta is starting a business unit aimed at companies that want to use AI to grow, calling it the Meta Enterprise Platform. The company says the effort will begin with a full technology stack for businesses and developers, spanning the Muse agent, Meta Business Agent, Muse API and Muse Code. Mark Zuckerberg, Meta's founder and CEO, announced the launch.
The announcement left the practical questions unanswered. Meta did not give a price for the platform, a launch date or general availability window, or any list of countries where it will be offered. There were also no product tiers, packaging or SKUs, no compatibility requirements or system specifications, and no named customers or pilot partners. Meta disclosed no revenue or investment figures tied to the unit.
Chirantan "CJ" Desai is joining Meta as Chief Enterprise Platform Officer and will report directly to Zuckerberg. Desai was most recently CEO and President of MongoDB, and before that led product and engineering at Cloudflare. He also spent close to eight years at ServiceNow, where he served as President and COO.
In a statement, Desai pointed to Meta's models, its agents and its work with advertisers and businesses. "Over the coming years, AI will fundamentally redefine how organizations of all sizes innovate, grow, serve customers, and run business operations." He added, "Our goal is to make Meta the place enterprises come to scale their businesses."
Desai also said that security and privacy protections are designed into Meta's enterprise products from the start. That claim is the company's own; the announcement did not include third-party audits, certifications or compliance details to back it up.
The enterprise push follows a run of consumer and startup announcements from Meta. The company launched its Muse personal AI agent earlier in September and said Muse would reach its AI glasses in the months ahead. In August it opened Meta Startup School for early-stage companies, and at Connect it introduced Ray-Ban Meta Audio, which the company calls its first audio glasses, alongside more AI glasses styles.
Meta's hardware business has been expanding alongside those software efforts. The company reported selling 7 million smart glasses units in 2025, and it paid $3.5 billion for a 3% stake in EssilorLuxottica in June 2025. Its prescription Ray-Ban models, Scriber and Blazer, were set to be sold through optical stores, and Meta's stock rose about 3% to roughly $554 when those glasses launched.
Meta says it already reaches billions of people and hundreds of millions of businesses, a scale it presents as an advantage for selling enterprise tools. Whether that reach translates into paying corporate customers is the open question, since the announcement named no buyers and set no timeline for when the platform will be generally available.
