In an exclusive interview published July 24, Google VP of Devices and Services Shakil Barkat told 9to5Google that pricing adjustments are coming across the Pixel lineup, driven by rising memory costs rather than a short-term spike the company can keep absorbing.
Barkat described a global memory shortage he called unprecedented in his career. Google has been struggling to absorb recent memory price spikes, and he signaled that situation is not one the company expects to last under current pricing.
According to reporting on the interview, every phone in the Pixel lineup is in scope, including the upcoming Pixel 11 series. In-market models, including the Pixel 10a, are also expected to face adjustments.
Those changes are described as set to be rolled out dynamically to match supply realities. Google did not provide specific dollar figures, timing, or a full model-by-model list.
Android Authority’s account of the same remarks likewise frames the message as adjustments impacting Pixel prices, with Barkat warning that the Pixel 10a could be next after pressure on the forthcoming Pixel 11 series. He did not share detailed price points in the interview.
Secondary coverage of the exchange also notes that consumer DRAM prices may stabilize but are not expected to return to 2025 levels within the lifespan of a phone bought at current tags. A buyer waiting for a full reset is waiting for a condition Barkat’s comments treat as unlikely to arrive on that timeline.
Background expectations cited alongside the interview put a base Pixel 11 start near $899, compared with $799 for the Pixel 10, while stressing that those approximate figures were not detailed pricing from Barkat himself.
