Google has officially launched its first-ever finder tag, the Google Pixel Tag, giving Android users a direct rival to Apple's AirTag. The tracker is designed to help locate everyday items through Google's Find Hub network, which the company says taps into a global network of over 1 billion Android devices.
The Pixel Tag sells for $29 as a single unit, or $99 for a four-pack, with availability slated for November 11 through the Google Store. Google describes the tag as thin and discreet, with a stainless steel build that fits into wallets and attaches to keys or luggage.
The device carries an IP67 rating for water and dust resistance and runs for over a year on a single replaceable battery.
Setup is straightforward: users pull the battery tab and bring the tag close to an Android device running Android 9 or newer, then pair it via Fast Pair. Once connected, the Find Hub app shows items on a map, and users can ring the tag when it's within Bluetooth range.
The tag also works in reverse, pressing the button on the Pixel Tag rings a misplaced phone even if it's on silent.
Precision finding relies on Ultra Wideband and Bluetooth Channel Sounding, which the company says provides visual distance and directional cues to guide users to their items. That capability requires a compatible device running Android 16 or later with Bluetooth 6.0 support, per Google's documentation.
The tag can be shared with up to 10 people, and owners can also locate or ring it from a Pixel Watch through the Find Hub app or browser, or use Pixel Buds to ask Gemini to ring the tag.
Google has also highlighted privacy protections built into the network, including end-to-end encrypted location information and automatic alerts when an unknown tag is detected traveling with a user. The company says device location data is encrypted and not stored on the Find Hub network itself.
