Apple plans to launch a low-cost MacBook in spring 2026 targeting the affordable laptop market, according to multiple industry reports. The device will reportedly use Apple's A18 Pro chip from the iPhone 16 Pro series rather than traditional M-series processors.
Market research firm TrendForce indicates the laptop will feature a 12.9-inch display, making it Apple's smallest MacBook since the discontinued 12-inch model. This positions it below the current 13.6-inch MacBook Air in Apple's lineup.
The A18 Pro chip delivers performance comparable to Apple's original M1 processor for many tasks, according to benchmark estimates. Single-core performance reportedly exceeds the M3 Ultra in Geekbench 6 tests, while multi-core results slightly surpass M1 levels.
Pricing will start "well under $1,000" according to Bloomberg, with specific estimates ranging from $699 to $799. This represents a $200-$300 reduction from the $999 MacBook Air entry point.
Apple's strategy targets Chromebooks and budget Windows laptops that dominate the education and entry-level markets. The company currently lacks a sub-$1,000 Mac option beyond discontinued M1 models sold through third-party retailers.
The low-cost MacBook will feature a standard LCD display without mini-LED technology or ProMotion refresh rates. Design choices reportedly include bright color options like blue, silver, pink, and yellow to differentiate it from premium models.
Component production began in Q3 2025 with full assembly scheduled before year-end, according to supply chain reports. The spring 2026 launch aligns with expected laptop price increases driven by DRAM shortages linked to AI server demand.
Performance capabilities include support for Apple Intelligence features and compatibility with iPad and iPhone applications. The device will handle web browsing, document creation, photo editing, and light video editing tasks efficiently.
Port configuration may include only one or two USB-C ports without Thunderbolt support, limiting data transfer speeds and external display capabilities. Battery life could match or exceed the MacBook Air's 15-18 hour range due to the A18 Pro's thermal efficiency.
The launch represents Apple's first major push into the sub-$800 laptop segment since discontinuing the 12-inch MacBook in 2017. Market conditions in 2026 favor affordable options as component shortages drive up premium laptop prices.
Apple's entry could reshape competition in education and budget computing segments where Chromebooks currently dominate. The company's ecosystem integration and Apple Intelligence support provide differentiation from Windows and Chrome OS alternatives.
Supply chain efficiencies and competitive pricing will be crucial for maintaining shipment performance, according to TrendForce analysis. The device's success depends on balancing cost reductions with acceptable performance for target users.
The spring 2026 timeframe suggests a potential announcement at Apple's March or April events, with availability following in May or June. This aligns with the company's traditional education-focused product cycles.
Industry analysts note the timing addresses growing demand for affordable computing options amid economic pressures. Apple's move could pressure competitors to improve entry-level offerings while expanding macOS market share.
Final specifications and pricing will be confirmed closer to launch, but current reports suggest Apple has developed a viable formula for budget Mac computing. The device represents a strategic expansion beyond premium segments where Apple traditionally competes.
