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Sony 77-inch BRAVIA 6 OLED 4K HDR TV drops to $1798 ahead of Black Friday

The combination of OLED, movie format support and gaming features makes this a practical shortlist choice for a living room upgrade.

T

Technobezz

Editorial Team

Nov 3, 2026
•
4 min read
Technobezz
Sony 77-inch BRAVIA 6 OLED 4K HDR TV drops to $1798 ahead of Black Friday

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Sony 77-inch BRAVIA 6 OLED 4K HDR TV drops to $1798 ahead of Black Friday

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A 77-inch OLED screen, movie credits and HDMI 2.1 gaming features give this Sony a clear audience: people building their living room around movies and games.

Sony 77-inch BRAVIA 6 OLED 4K HDR TV is $1798 at Amazon.

THE DEAL

Sony 77-inch BRAVIA 6 OLED 4K HDR TV

Sony 77-inch BRAVIA 6 OLED 4K HDR TV

$1798

WhereAmazonExpiresNo end date listed

Get This Deal

For just $1798, this Sony puts a large OLED display and a broad set of entertainment features in one purchase. The appeal extends beyond screen size: Dolby Vision support, Google TV with Gemini and 4K/120 gaming features cover several reasons to upgrade a main television.

What You're Getting

  • 77-inch 4K HDR OLED display. Over 8 million self-lit pixels provide precise control for pure black and contrast, while Triluminos Pro delivers a palette of over a billion colors.
  • Google TV with Gemini. Browse 700,000 movies and TV episodes alongside live TV, or use natural conversation to find something to watch, ask questions and control smart home devices.
  • Movie format support. Dolby Vision, Dolby Atmos and DTS:X are included for picture and sound across supported entertainment.
  • Gaming connections. Four HDMI ports come with HDMI 2.1 features including 4K/120, VRR, ALLM and SBTM.
  • Included movie access. SONY PICTURES CORE offers Pure Stream, an IMAX Enhanced collection, five credits for latest-release movies and a 12-month subscription to hundreds of classics.

Who This Is For

This fits movie fans who want a 77-inch OLED as their main screen and gamers looking for 4K/120, VRR and ALLM. It also suits households that want to browse entertainment and use conversational search through the television, with the included movie access giving them more to explore.

Final Verdict

The combination of OLED, movie format support and gaming features makes this a practical shortlist choice for a living room upgrade. Choose the Sony at Amazon for $1798 if those are the features you want in your next 77-inch TV.

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