Factory resetting an Echo Show 15 (2nd Gen) is different from previous Show models because this one runs Fire TV software in addition to Alexa. The process lives entirely on the touchscreen now, and the 2024 model has a few quirks worth knowing before you tap that Reset button.
The quickest path: swipe down from the top of the screen, tap Settings > Device Options > Reset to Factory Defaults. Confirm, and the Show 15 wipes itself clean. The whole process takes about two minutes from tap to setup screen.
What a Factory Reset Actually Wipes
A factory reset on the Echo Show 15 (2nd Gen) erases everything stored locally on the device. That includes your Wi‑Fi credentials, the Amazon account you signed in with, any Family Hub widgets you set up, and the Fire TV account linked to the built‑in Fire TV interface.
What survives: your Alexa Skills (those live in the cloud), any Alexa+ subscription (free with Prime or $19.99/month standalone in the US), Routines saved at the account level, and shopping lists. Those reattach when you sign back in after the reset.
If you have smart home devices paired directly through the Echo Show (not through a hub like Ring or Hue), you will need to re‑add them. Make a mental note of which devices those are before proceeding.
The Standard Factory Reset (Touchscreen Method)
This method works as long as the display is responsive and the device isn't frozen mid‑update. Start on the home screen any screen is fine, but Home saves you a swipe.
Swipe down from the top edge of the screen to pull down the quick settings shade. Tap the gear icon for Settings. Scroll down and tap Device Options. Scroll again and tap Reset to Factory Defaults. A confirmation dialog appears; tap Reset. The screen goes dark, the Amazon logo appears, and the device reboots into setup mode.
A visual confirmation: after the reboot, you will see the “Hello” setup screen asking for language and Wi‑Fi. That is the indicator that the reset completed successfully.
If the Touchscreen Is Frozen or Unresponsive
The Echo Show 15 (2nd Gen) occasionally hangs, especially if Fire TV mode has been running for a long time. This is a documented issue, and a power cycle usually solves it before a full reset.
Unplug the power cable from the back of the device. Wait 30 seconds. Plug it back in. The screen should light up with the standard boot animation. If it boots normally, try the Settings menu reset again. If the screen remains black or frozen, unplug again, wait 60 seconds, then plug back in. If the touchscreen still won't respond after a second power cycle, you may need to hold the action button? But the Show 15 does not have a physical action button like the Echo Dot or Spot. The only hardware button is the volume rocker and the microphone/camera off switch on the back. Those do not trigger a reset.
In that case, the only fallback is the Alexa app, covered next.
Reset Through the Alexa App
If the touchscreen is dead but the device is still online and connected to your account, the Alexa app can trigger a reset remotely. Open the Alexa app on your phone. Tap Devices at the bottom right, then tap Echo Show 15 (or the name you gave it). Scroll all the way down and tap Factory Reset. Confirm. The Show 15 receives the command and reboots into setup mode.
This method is useful when the screen is unresponsive but the device hasn't fully bricked. It requires the Show to be online, so it won't work if Wi‑Fi is disconnected or the device is completely off.
Deregistering vs Factory Resetting
If you plan to sell or gift the Echo Show 15 (2nd Gen), you should always factory reset it. Deregistering the device from your Amazon account removes it from your device list but leaves Wi‑Fi credentials and cached data on the device. The next owner would need to factory reset eventually, but you should do it upfront.
To deregister from the Alexa app: Devices > Echo Show 15 > Settings > Deregister. Then perform a factory reset through the Settings menu to wipe local data. Doing both ensures the buyer gets a completely clean device with no trace of your account or network.
If three reset attempts in a row fail to get the device into setup mode, the unit may have a hardware issue. A persistent boot loop or frozen boot animation typically indicates a component failure, and Amazon support can replace it under warranty.
