AWS is turning Amazon's internal operations into a product line. At its What's Next event in San Francisco on Tuesday, the cloud division announced two new agentic AI applications built on the company's own supply chain and hiring playbooks, alongside a broader partnership with OpenAI that puts GPT-5.5 and GPT-5.4 on Amazon Bedrock.
Amazon manages more than 400 million products in its supply chain and hired 250,000 seasonal workers last peak season. AWS is packaging that operational knowledge into Connect Decisions and Connect Talent, joining Connect Health (announced last month) and the existing Connect Customer contact-center platform, which has grown into a billion-dollar business since 2017.
Connect Decisions draws on more than 25 specialized supply chain models, including one of Amazon's own foundation models built by its Supply Chain Optimization Technologies team. When a supplier falls behind or demand spikes unexpectedly, the system identifies what went wrong, ranks problems needing human attention, and suggests solutions with cost trade-offs.
One early customer has already started bringing the tool into business meetings to run what-if scenarios in real time.
Connect Talent targets high-volume hiring in manufacturing, logistics, retail, and hospitality. AI agents conduct voice interviews candidates can take anytime, eliminating scheduling conflicts. The system strips names and resumes from the process; recruiters see only anonymized competency scores and transcripts. The expansion pushes AWS into direct competition with enterprise software companies, including some of its own customers. Colleen Aubrey, AWS senior vice president of Applied AI Solutions, acknowledged that selling applications that compete with AWS customers is "a newer dynamic" for the cloud business.
She called the new apps "a day zero" moment after two years of assembling the team. "If we're lucky, we'll have some hits in this collection of four," she said.
Alongside the Connect lineup, AWS released a major update to Amazon Quick, its AI assistant for business users. The update adds a desktop app, Free and Plus pricing plans, custom dashboards, and expanded integrations with Google Workspace, Microsoft 365, Zoom, and Salesforce.
Powered by a personal knowledge graph that connects files, calendar, email, and apps, Quick learns on the fly. "The way we work is not working," said Jigar Thakkar, vice president of agentic AI for business.
"Quick connects the dots." On the model side, AWS and OpenAI are bringing GPT-5.5 and GPT-5.4 to Amazon Bedrock in limited preview, alongside Codex on Bedrock and Bedrock Managed Agents powered by OpenAI. The move follows Monday's announcement that Microsoft and OpenAI revised their technology partnership to allow OpenAI models on competing cloud platforms, building on Amazon's earlier investment of up to $50 billion in the ChatGPT maker.
Customers can access OpenAI models through existing Bedrock APIs with unified security, governance, and cost controls. Codex on Bedrock is available through the CLI, a desktop app, and a VS Code extension, with inference processed through Bedrock infrastructure and usage counting toward AWS cloud commitments.
AWS CEO Matt Garman said Amazon's Prime Video unit implemented several of the new agentic solutions for a major code rewrite. "Instead of it taking two years, it took two quarters," Garman said.
"You can change those business processes for the better."
