Sony's 77-inch BRAVIA XR8B OLED TV drops to $1799.99

Pick this up and save $142.56.

Sony's premium OLED lineup just got more accessible. The 77-inch BRAVIA XR8B, a 2025 model with PlayStation 5 optimization, is now available at its best price yet.

Sony 77 OLED 4K Ultra HD TV drops to $1799.99 - save $142.56. This 7% discount brings the price well below recent averages.

THE DEAL

Sony 77 OLED 4K Ultra HD TV

$1799.99 (was $1942.55) - Save $142.56 (7% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $1799.99, below its 30-day average of $1942.55. This price undercuts the 90-day average by over $200, making it one of the better opportunities to grab a large-format Sony OLED. The discount appears stable for now, but Sony pricing can shift quickly.

What You're Getting

The Sony BRAVIA XR8B delivers pure black OLED contrast with over 8 million self-lit pixels precisely controlled for deep blacks and high brightness. Its XR Processor enhances every scene in real-time, boosting color, contrast, and clarity.

You get Google TV with all major streaming apps, plus exclusive PlayStation 5 features for optimized gaming. Studio-calibrated picture modes ensure content looks as creators intended, while AirPlay 2 and Google Cast support make streaming effortless.

Who This Is For

Best for home theater enthusiasts wanting a premium 77-inch display without paying flagship prices. This works well for gamers with PlayStation 5 consoles who want the optimized experience.

The Caveat

This is a 2025 model, not the latest 2026 release. While the discount is solid, Black Friday might bring deeper cuts on newer models later this year.

Final Verdict

At $1799.99, this Sony OLED delivers premium picture quality at a price that beats recent averages. Move now if you need a large-format display for movies and gaming.

Wait if you can hold out for newer models or deeper holiday discounts.