Sony Class 4K Ultra HD BRAVIA 3 drops to $569.99 from $599.99

Pick this up and save $30. The 50-inch Sony BRAVIA 3 brings Google TV, Dolby Vision, and PS5-friendly features to a package that rarely sees movement from its $599.99 list price. Right now, Amazon has it for $569.99, and while that's only a 5% cut, that the 30-day average sits at $577.54 and the 90-day average runs $574.89, so this price is actually sitting below where it typically trades.

The Sony Class 4K Ultra HD BRAVIA 3 drops to $569.99 - save $30. That puts this $30 below list and slightly under its recent average, which makes the timing worth a look if you have been tracking this set.

THE DEAL

Sony Class 4K Ultra HD BRAVIA 3

$569.99 (was $599.99) - Save $30 (5% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

This is a straightforward price cut from the $599.99 list price, and at $569.99 it comes in below the 30-day average of $577.54 and the 90-day average of $574.89. For a Sony TV at this tier, discounts are infrequent, so seeing it dip under its typical trading range is worth acting on if you are ready to buy.

What You're Getting

The 50-inch BRAVIA 3 runs Google TV with Google Assistant built in, giving you voice search and hands-free control over streaming apps like Netflix, Prime Video, Disney+, YouTube, and Apple TV. It supports AirPlay 2 and Chromecast built-in for easy phone-to-TV casting. On the picture side, you get 4K HDR with Dolby Vision and Dolby Atmos for a more immersive movie experience. The 4K HDR Processor X1 handles real-time scene enhancement, and Triluminos Pro delivers over a billion accurate colors.

Sony also includes 5 movie credits through the Sony Pictures Core app and a 12-month subscription to hundreds of classic titles.

Who This Is For

Best for shoppers who want a Sony 4K TV with Google TV's full app library and Dolby Vision support without jumping to the higher-end X90L or A80L series. It is also a strong pick for PS5 owners who want the exclusive PlayStation 5 features Sony bakes into its BRAVIA line.

If you need a bigger screen or HDMI 2.1 gaming features like 120 Hz VRR, step up to the X90 series instead.

Final Verdict

For $569.99. This is a fair price on a solid mid-range Sony 4K TV that undercuts its own recent averages. The savings are modest, but the value is in the timing, grab it now if you are settled on this model rather than waiting for a deeper cut that may not come until Black Friday.