Sony Alpha 7 IV Full-Frame Mirrorless Camera falls to $2246

$257.94 off right now.

Sony's Alpha 7 IV has been a workhorse for photographers since its launch, offering a balanced mix of resolution and speed. Now there's a reason to pay attention if you've been waiting for the right moment to upgrade.

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable drops to $2246 - save $257.94. This 10% discount brings the camera below its recent pricing trend.

THE DEAL

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable

$2246 (was $2503.94) - Save $257.94 (10% off)

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ExpiresNo end date listed

Get This Deal

For just $2246, below its 30-day average of $2503.94. Over the past three months, this camera has typically sold for around $2493, making today's price a clear step down from the norm. The bundle includes Sony's Wireless Streaming Microphone ECM-S1, adding value beyond just the camera body.

What You're Getting

The Sony Alpha 7 IV features a 33MP full-frame Exmor R back-illuminated CMOS sensor paired with Sony's next-generation BIONZ XR image processing engine. You're getting 4K 60p 10-bit 4:2:2 video recording with full pixel readout across all formats. The included ECM-S1 wireless streaming microphone delivers clear voice recording with selectable directivity patterns. This combination makes it ready for both still photography and serious video work straight out of the box.

Who This Is For

Best for: hybrid shooters who need both high-resolution stills and professional video capabilities. This deal works if you're upgrading from an older Alpha 7 model or moving from APS-C to full-frame.

Content creators who want an all-in-one solution for streaming and production will find the microphone bundle particularly useful. Wait if you only need still photography and don't require the video features.

The Caveat

This is the body-only version, so you'll need to budget for lenses separately. The microphone is specifically designed for streaming and close-range voice work, not for field recording or music capture.

Final Verdict

At $2246 with the wireless microphone included, this package delivers value for hybrid creators. If you need a full-frame camera that handles both photography and video equally well, this price makes sense.

Consider waiting if you only shoot stills and can find a body-only deal during seasonal sales.