Sony Alpha 6700 drops to $1398 for its lowest price since launch

A $201.99 discount that's hard to ignore.

Sony Alpha 6700, APS-C Interchangeable Lens drops to $1398 - save $201.99. That 13% cut brings this mirrorless body to its lowest recorded price, undercutting the 30-day average of $1495.69 by nearly $100.

If you have been waiting on Sony's latest APS-C powerhouse, the timing just got a lot better.

THE DEAL

Sony Alpha 6700, APS-C Interchangeable Lens

$1398 (was $1599.99) - Save $201.99 (13% off)

WhereAmazon

ExpiresNo end date listed

Get This Price

For just $1398, down from its list price of $1599.99. This is the best price the Alpha 6700 has seen since launch. The 90-day average sits at $1503.25, and the 180-day average at $1538.52, so this deal meaningfully undercuts what most buyers have paid. With the 30-day average still hovering above $1495. This is a genuine dip worth acting on.

What You're Getting

The Alpha 6700 packs a 26MP APS-C Exmor R back-illuminated CMOS sensor paired with the BIONZ XR processor for fast image processing and clean files. Sony's dedicated AI processor handles Real-time Recognition tracking, making subject detection sticky and reliable. On the video side, you get 4K/60p oversampled from 6K in 4:2:2 10-bit with Long GOP or All Intra options, plus 4K 120p for slow-motion capture. Log shooting and LUT handling are baked in, and the body is vlog-friendly for hybrid shooters.

Who This Is For

Best for hybrid shooters who want one body for stills and video without stepping up to full-frame. The Alpha 6700's AI tracking, 10-bit 4K recording, and compact body make it a strong pick for travel, content creation, and run-and-gun video work.

If you already own Sony APS-C glass and have been shooting on an older body like the 6400 or 6600. This is a meaningful jump in autofocus capability and video quality. Skip it if you need full-frame low-light performance or dual card slots.

Final Verdict

At $1398, this matches the all-time low on a camera that rarely sees discounts this deep. If you need a versatile APS-C body with class-leading autofocus and serious video chops. This is the price to move on.