Sony 77 OLED 4K TV drops to $2298 in new Amazon deal

A $158.70 discount that's hard to ignore.

Sony 77 OLED 4K Ultra HD TV drops to $2298 - save $158.70. That 6% cut brings this flagship BRAVIA 8 model below its 30-day average, making it one of the better prices we've tracked in recent weeks.

THE DEAL

Sony 77 OLED 4K Ultra HD TV

$2298 (was $2456.70) - Save $158.70 (6% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $2298, below its 30-day average of $2456.70. The 90-day average sits at $2509.52 and the 180-day average at $2391.06, so this price lands meaningfully under typical selling levels.

If you've been watching this set, the gap between today's price and the recent norm is worth acting on.

What You're Getting

The Sony 77-inch BRAVIA 8 OLED delivers over 8 million self-lit pixels for true black levels and high brightness, backed by XR Contrast Booster 15 for punchy HDR highlights. The XR Processor handles real-time scene optimization across color, contrast, and clarity.

XR Triluminos Pro unlocks billions of accurate real-world colors. Google TV bundles all major streaming apps including Netflix, Prime Video, Disney+, YouTube, and Apple TV, with AirPlay 2 and Chromecast built-in.

Sony includes 5 credits for 4K UHD movie rentals via the SONY PICTURES CORE app plus a 12-month subscription to a library of classics. Studio-calibrated picture modes for Netflix, Prime Video, and Sony Pictures Core ensure creator-intended image quality.

Who This Is For

Best for: home theater buyers who want OLED contrast without jumping to the premium A95L series. The BRAVIA 8 line hits a sweet spot between price and performance for movie and gaming use.

PlayStation 5 owners get exclusive features like auto HDR tone mapping and 4K 120Hz support. Skip this if you need a brighter panel for a very sunny room -- OLED still can't match high-end mini-LED in raw luminance.

Final Verdict

If you're after a 77-inch OLED with Sony's processing and Dolby Vision support, $2298 is a fair price for what the BRAVIA 8 delivers. The savings against recent averages make this a practical time to buy for anyone ready to upgrade their main viewing room.