Sony 77-inch OLED 4K TV drops to $1798 on Amazon

Down $202.40 from the usual price.

Sony's premium 77-inch OLED TV has taken a meaningful price cut that brings it under the $1,800 mark. Sony 77 OLED 4K Ultra HD TV drops to $1798 - save $202.40.

This 10% discount positions the 2025 model as a competitive option in the large-screen OLED category.

THE DEAL

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Sony 77 OLED 4K Ultra HD TV

$1798 (was $2000.40) - Save $202.40 (10% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $1798, below its 30-day average of $2000.40. The current price sits well under the 90-day average of $2031.29, making this one of the better recent opportunities to grab Sony's premium OLED display.

What You're Getting

The Sony BRAVIA XR8B features PURE BLACK OLED contrast with over 8 million self-lit pixels that deliver true black levels alongside high brightness. Its XR Processor enhances every scene in real-time, boosting color, contrast, and clarity across all content.

You get Google TV with access to Netflix, Prime Video, Disney+, YouTube, Apple TV, and other streaming apps in one interface. Studio calibrated picture modes ensure content looks as creators intended, while AirPlay 2 and Google Cast support make streaming from mobile devices effortless.

Who This Is For

Best for home theater enthusiasts seeking a large-screen OLED with Sony's processing pedigree. This TV makes sense if you want premium picture quality without stepping into the $2,500+ territory of flagship models.

Skip it if you're content with a 65-inch display or can wait for deeper holiday season discounts.

The Caveat

While this is a solid discount, it's not an all-time low for this model. The 77-inch size demands significant wall space and proper viewing distance to appreciate fully.

Final Verdict

At $1,798, Sony's 77-inch OLED delivers premium picture quality at a price that undercuts its recent averages. If you need a large-screen upgrade this quarter and value Sony's processing and color accuracy, this deal works.

Wait if you can hold out for potential Memorial Day or back-to-school promotions.