Sony 65 OLED 4K Ultra HD TV drops to $1198 for Prime Day

$801.99 off for Prime Day.

Amazon's Prime Day sale just put a serious dent in the price of Sony's 65-inch OLED. The Sony 65 OLED 4K Ultra HD TV drops to $1198 - save $801.99.

That's a 40 percent cut from the $1999.99 list price and the lowest price this TV has ever hit.

THE DEAL

Sony 65 OLED 4K Ultra HD TV

$1198 (was $1999.99) - Save $801.99 (40% off)

WhereAmazon

ExpiresNo end date listed

Get This Price

For just $1198, down from its list price of $1999.99. That undercuts the 30-day average of $1567.78 by nearly $370 and matches the all-time low of $1198.

If you have been tracking OLED pricing this year. This is the real deal.

What You're Getting

This is Sony's BRAVIA XR8B series with the Cognitive Processor XR, which adjusts color, contrast, and clarity in real time. Over 8 million self-lit pixels deliver true black levels and the kind of contrast that LED-backlit sets cannot match.

It runs Google TV with built-in Google Assistant, supports Apple AirPlay 2 and Google Cast, and includes studio-calibrated picture modes for Netflix and Prime Video. PlayStation 5 owners get exclusive features like auto HDR tone mapping.

Who This Is For

Best for anyone upgrading to a 65-inch OLED who wants Sony's processing and PS5 integration without paying flagship prices. This is also the right pick if you watch a lot of movies in dim rooms where OLED black levels make the biggest difference.

Skip it if you need a TV for a bright living room with lots of direct sunlight where OLED may not perform as well as a high-end mini-LED set.

Final Verdict

At $1198. This is the lowest price on record for one of Sony's best mid-range OLEDs. If you want a 65-inch OLED this Prime Day. This is the price to move on.