Sony 65-inch OLED TV drops to $1199.99 on Amazon

$79.11 off right now.

Sony's premium OLED lineup gets a welcome price cut this week. The 65-inch BRAVIA XR8B model, one of Sony's most capable mid-range OLED TVs, is now available at a reduced price that makes it more accessible to home theater enthusiasts.

Sony 65 OLED 4K Ultra HD TV drops to $1199.99 - save $79.11. This 6% discount brings the set below its recent pricing trend.

THE DEAL

Sony 65 OLED 4K Ultra HD TV

$1199.99 (was $1279.10) - Save $79.11 (6% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $1199.99, below its 30-day average of $1279.10. This price undercuts the TV's 90-day average of $1368.65 by nearly $170, making it a more competitive option against similar OLED models from LG and Samsung.

What You're Getting

The Sony BRAVIA XR8B delivers pure black OLED contrast with over 8 million self-lit pixels precisely controlled for high brightness. Its XR Processor intelligently enhances every scene in real-time, boosting color, contrast, and clarity.

You get Google TV with access to all major streaming apps including Netflix, Prime Video, Disney+, and YouTube. The TV supports Apple AirPlay 2 and Google Cast for effortless streaming, plus studio-calibrated picture modes designed specifically for Netflix and Prime Video content.

Who This Is For

Best for home theater enthusiasts who want Sony's color science and processing without paying flagship prices. This model works well for movie watchers who prioritize accurate picture quality and streaming convenience.

The Caveat

This is a 2025 model, not the latest 2026 lineup. While it still delivers excellent performance, newer models may offer incremental improvements in processing and features.

Final Verdict

At $1199.99, this Sony OLED delivers premium picture quality at a more approachable price point. For viewers who prioritize accurate colors and Sony's processing over maximum brightness, this discount makes the TV worth considering now rather than waiting for potential deeper cuts later in the year.