Sony 65 inch BRAVIA 3 drops to $598 for Prime Day from $799.99

Down $201.99 this Prime Day.

Amazon's Prime Day sale has cut the Sony 65-inch BRAVIA 3 to $598 -- a full $201.99 off its list price. That is the lowest price this TV has ever hit, beating its previous lows by a comfortable margin.

THE DEAL

Sony Class 4K Ultra HD BRAVIA 3

$598 (was $799.99) - Save $201.99 (25% off)

WhereAmazon

ExpiresNo end date listed

Get This Price

This 65-inch 4K LED TV typically hovers around $695 over the past six months, with a 30-day average of $720. At $598, it is $122 below that recent average and matches the all-time low. The 25% cut is a genuine discount, not inflated retail math.

What You're Getting

The BRAVIA 3 runs Google TV with Google Assistant, giving you voice search and access to Netflix, Prime Video, Disney+, YouTube, Apple TV, and Crunchyroll in one interface. It supports AirPlay 2 and Chromecast built-in for easy streaming from any device.

Sony packs in its 4K HDR Processor X1, which adjusts color, contrast, and clarity in real time. Triluminos Pro delivers over a billion accurate colors for lifelike picture quality.

Dolby Vision and Dolby Atmos support round out the home theater credentials. The Sony Pictures Core app also includes five movie credits and a 12-month subscription to hundreds of classic films.

Who This Is For

Best for: shoppers who want a 65-inch 4K smart TV with Sony's picture processing at a price that undercuts most competitors. PS5 owners will appreciate the exclusive PlayStation 5 features built into the BRAVIA line.

Skip this if you need HDMI 2.1 for 4K gaming at 120Hz -- this is an entry-level 60Hz panel aimed at movie and streaming viewers.

Final Verdict

The BRAVIA 3 at $598 is the cheapest 65-inch Sony has been in recent memory, and the all-time low pricing makes it an easy call if you want a reliable smart TV for everyday viewing. If you need a secondary living room set or a bedroom upgrade, this Prime Day price is the one to jump on.