Sony 4K Ultra HD BRAVIA 3 LED drops to $548 on Amazon

$70.19 off right now. The Sony 4K Ultra HD BRAVIA 3 LED drops to $548 - save $70.19. This 11% discount brings the 55-inch model below its 30-day average of $618.19, making it one of the better prices we have seen on this TV since launch.

THE DEAL

Sony 4K Ultra HD BRAVIA 3 LED

$548 (was $618.19) - Save $70.19 (11% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $548, below its 30-day average of $618.19. The 90-day average sits at $619.94 and the 180-day average is $599.48, so this price cuts meaningfully below recent trends.

If you have been watching this Sony set, now is the time to pull the trigger.

What You're Getting

The Sony BRAVIA 3 runs Google TV with Google Assistant built in, giving you voice control and access to every major streaming app in one interface. It supports AirPlay 2 and Chromecast built-in for easy casting from Apple and Android devices. The 4K HDR Processor X1 handles real-time picture enhancement, boosting color, contrast, and clarity scene by scene. Dolby Vision and Dolby Atmos support deliver a proper cinematic experience, and the Triluminos Pro display produces over a billion accurate colors for vivid, lifelike images.

Sony also includes 5 movie credits through the Sony Pictures Core app (formerly BRAVIA CORE) plus a 12-month subscription to hundreds of classic films.

Who This Is For

Best for: anyone upgrading from a non-4K TV or an older Sony model without Dolby Vision support. The BRAVIA 3 is also a natural fit for PS5 owners who want Sony's exclusive features like Auto HDR Tone Mapping and 4K 120Hz VRR support.

Skip this if you need a higher-end Sony with Mini LED or OLED panel technology -- those are different tiers entirely.

Final Verdict

For $548. This is the right TV for buyers who want Sony's processing and Google TV software without spending premium OLED money. The price sits well below recent averages, and there is no reason to wait if you need a solid 55-inch 4K set today.