Sony Honda Mobility debuted its AFEELA Prototype 2026 electric SUV at CES 2026 on January 5. The prototype previews a production model scheduled for U.S. launch as early as 2028, expanding beyond sedan formats.
AFEELA 1 deliveries begin in California late this year priced under $90,000. The vehicle expands to Arizona in 2027, with Japanese deliveries scheduled for the first half of 2027.
Reservations opened in January 2025, generating over 100,000 showroom visitors and 24,000 in-vehicle demonstrations. Trial production completed at Honda's Ohio plant during fall 2025.
SHM's Mobility as a Creative Entertainment Space vision transforms vehicles into AI-powered intelligent partners. The AFEELA Intelligent Drive system launches with Level 2+ assistance, targeting Level 4 autonomous capabilities.
Technology partnerships integrate Qualcomm's Snapdragon Digital Chassis for vehicle architecture with Microsoft Azure OpenAI Service powering conversational AI. The system delivers personalized natural language experiences.
The AFEELA Co-Creation Program enables developer collaboration on in-vehicle entertainment applications. An on-chain mobility service platform uses token-based incentives under the X-to-Earn concept.
SHM opens AFEELA Studio and Delivery Hubs in California this spring. Early reservation holders access the AFEELA Advanced Access program with demo drives scheduled for late this year.
The AFEELA 1 features Advanced Driver Assistance Systems that reduce driving stress. Cabin design includes optimized displays and a unique sound system for entertainment.
Sony Honda Mobility, established in 2022 by Sony and Honda, combines entertainment technology with automotive manufacturing. The joint venture aims to lead innovation through diverse technological integration.
