Sony 55 OLED 4K Ultra HD TV drops to $998 in Amazon Prime Day sale

Down $501.99 this Prime Day.

Amazon's Prime Day sale is hitting TVs hard this year, and Sony's 55-inch OLED is one of the bigger surprises. Sony 55 OLED 4K Ultra HD TV drops to $998 - save $501.99. That is a 33 percent cut from its $1499.99 list price, and it puts this set well below what it typically sells for.

THE DEAL

Sony 55 OLED 4K Ultra HD TV

$998 (was $1499.99) - Save $501.99 (33% off)

WhereAmazon

ExpiresPrime Day 2026 - no end date listed

Get This Price

This is the lowest price on record for this model, according to price data. The 30-day average sat at $1331.73, and the 90-day average was $1232.76, so this $998 tag is a genuine outlier. For context, for just $998, down from its list price of $1499.99, you are saving roughly $334 versus what it averaged over the last three months. That is a legitimate Prime Day price cut, not a padded markdown.

What You're Getting

The Sony 55 OLED (K-55XR8B) uses the company's XR Processor to adjust color, contrast, and clarity in real time. Over 8 million self-lit pixels deliver pure black levels with high brightness, which is the hallmark of a good OLED panel.

It runs Google TV for streaming apps including Netflix, Prime Video, Disney+, YouTube, and Apple TV, and it supports both Google Cast and Apple AirPlay 2 for casting from your phone. The set also includes studio-calibrated picture modes designed specifically for Netflix and Prime Video, plus exclusive features for PlayStation 5.

Who This Is For

Best for: Anyone looking for a premium 55-inch OLED at a price that undercuts the usual competition by a wide margin. This is ideal for movie and gaming buyers who want deep black levels, accurate colors, and PS5 integration.

If you need a 65-inch screen or can hold out for Black Friday, you could skip this and wait for larger sizes to drop.

Final Verdict

At $998. This is the cheapest this Sony OLED has ever been. If you want a 55-inch OLED this Prime Day and the Sony brand matters to you. This is the price to move on.