LG now offers the 55 inch UA77 4K TV for $299.99 at its online store

$80 off list price.

LG's 55-inch UA77 4K TV comes loaded with the company's latest Alpha 7 AI Processor Gen8 and webOS smart platform. 55 Class LG UHD AI UA77 4K now $299.99 at LG - save $80. That 21% discount brings the price down to one of the lowest we have tracked for this 2025 model, making it a smart option for anyone shopping for a reliable main-room or bedroom TV.

THE OFFER

55 Class LG UHD AI UA77 4K

$299.99 (was $379.99) - Save $80 (21% off)

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Offer endsWhile supplies last

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Why This Matters

LG is offering its 55-inch UA77 with the latest Gen8 AI processor at $299.99, which is $80 less than the standard $379.99 list price. Most retailers still sell this model at or near full price, so buying directly from LG locks in the best deal available right now. The combination of the 2025 processor and webOS 25 makes this a future-ready pick at a price that typically lands closer to entry-level territory.

What You're Getting

The 55-inch UA77 delivers 4K UHD resolution with HDR10 Pro for enhanced color and contrast beyond standard HDR10. LG's Alpha 7 AI Processor Gen8 handles upscaling, so 1080p and streaming content looks sharper than you would expect at this price. The webOS smart platform gives you fast access to Netflix, Max, Disney+, and other apps, plus over 350 free channels through LG Channels. Gamers get Auto Low Latency Mode (ALLM) and a Game Optimizer dashboard that keeps input lag low and settings adjustable.

Filmmaker Mode preserves the director's intended picture quality for movies. The 60Hz panel is standard for this class, and the direct LED backlight delivers acceptable contrast for bright-room viewing.

Who This Is For

This deal works best for budget-conscious buyers who want a dependable 55-inch 4K smart TV without overspending. It fits well in a living room, bedroom, or guest space where you want solid picture quality and a smooth smart TV experience.

Anyone who needs 120Hz for high-end PC gaming or Dolby Vision support should look at LG's higher-tier models.

Final Verdict

The Alpha 7 AI Gen8 processor and webOS platform make this $299.99 price hard to beat for a 55-inch 4K TV from a top brand. If you want a straightforward LG smart TV that handles streaming, casual gaming, and everyday viewing well. This offer is the right one to grab from LG today.