Sony Alpha ZV-E10 camera bundle drops to $1446

Save $194.28 on this notable price drop.

Sony's vlog-focused mirrorless camera sees a welcome price reduction as we move into February 2026. Sony Alpha ZV-E10 - APS-C Interchangeable Lens drops to $1446 - save $194.28.

This represents a solid discount for content creators looking for a capable APS-C camera.

THE DEAL

Sony Alpha ZV-E10 - APS-C Interchangeable Lens

$1446 (was $1640.28) - Save $194.28 (12% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $1446, below its 30-day average of $1640.28. The camera has been averaging $1517.44 over the past 90 days and $1531.96 over the last 180 days, making this a competitive price point for those who need a capable vlogging setup now.

What You're Getting

The Sony Alpha ZV-E10 features a large 24.2MP APS-C Exmor CMOS Sensor and fast BIONZ X processor for excellent image quality. You get 4K video oversampled from 6k with full pixel readout and no pixel binning, plus a Product Showcase Setting that transitions focus from face to object.

The included Sony SELP18105G E PZ 18-105mm F4 G OSS lens offers a versatile 27-158mm (35mm equivalent) zoom range with excellent contrast and optical stabilization.

Who This Is For

Best for: content creators, vloggers, and hybrid shooters who need a dedicated video camera with interchangeable lens flexibility. This bundle makes sense if you're stepping up from smartphone video or older DSLR systems and want Sony's color science and autofocus performance.

Skip if

you need full-frame capabilities or plan to shoot primarily still photography.

The Caveat

The ZV-E10 lacks a viewfinder and has a more limited physical control layout compared to Sony's Alpha series cameras. It's optimized for video-first workflows, so photographers who prioritize stills might prefer a traditional Alpha body.

Final Verdict

At $1446, this is a solid deal for vloggers and content creators who need a complete APS-C camera system with a versatile zoom lens. Wait if you can hold out for deeper discounts during major sales events, but this price undercuts the recent 30-day average by nearly $200.