Sony 55-inch BRAVIA 8 OLED TV drops to $1298

A $99.83 discount that's hard to ignore.

Sony's premium OLED lineup just got more accessible. The 55-inch BRAVIA 8 OLED TV, typically commanding a premium price, has taken a meaningful cut.

Sony 55 OLED 4K Ultra HD TV drops to $1298 - save $99.83. This 7% discount brings the price under $1300, making Sony's acclaimed picture quality more attainable.

THE DEAL

Sony 55 OLED 4K Ultra HD TV

$1298 (was $1397.83) - Save $99.83 (7% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $1298, below its 30-day average of $1397.83. This price sits comfortably under the TV's recent pricing trend, offering a clear discount from what buyers have been paying over the last month. While not a record low, it's a solid reduction that makes Sony's premium OLED technology more competitive.

What You're Getting

The Sony BRAVIA 8 OLED delivers pure black contrast with over 8 million self-lit pixels, enhanced by XR Contrast Booster 15. You get billions of accurate colors through XR Triluminos Pro technology. The XR Processor intelligently enhances every scene in real-time for better color, contrast, and clarity. Google TV provides access to all major streaming apps, and you get 5 movie credits plus 12 months of classics through SONY PICTURES CORE.

Studio-calibrated picture modes ensure content looks as creators intended.

Who This Is For

Best for: Home theater enthusiasts who want Sony's premium picture quality without the flagship price tag. This works well for movie watchers and gamers who value accurate colors and deep blacks.

The Caveat

At 55 inches. This is a mid-size option in Sony's OLED lineup. Larger models remain significantly more expensive. The discount is meaningful but not unprecedented for this model.

Final Verdict

For $1298, this Sony OLED delivers premium picture quality at a more accessible price point. If you've been eyeing Sony's OLED technology but found previous pricing prohibitive, this discount makes the jump more reasonable.

Wait if you need a larger screen or can hold out for potential deeper cuts later this year.