Samsung TV Plus surpassed 100 million monthly active users this week, marking a significant milestone for the free ad-supported streaming service. The platform added 12 million users since late 2024 when it reported 88 million monthly active users.
Streaming hours on Samsung TV Plus increased 25% over 2025, according to company data. The service now offers over 4,300 channels across 30 countries, all available without subscription fees.
Samsung credits live events and interactive fan experiences for driving growth. After three months of use, the platform maintains a 92% loyalty rate among consumers. Recent partnerships included creators like Mark Rober, Michelle Khare, and Dhar Mann, plus sports leagues including the NHL, MLB, NBA and NFL.
The service expanded into live events with the "Jonas 20: Greetings From Your Hometown" tour. During the tour, Samsung launched FanVote, an interactive poll that gave viewers at home voting power via remote control. The feature achieved a 13% response rate among connected TV viewers.
"Our focus remains on delivering premium, authentic experiences that connect our audiences around the world," said Samsung TV Plus senior vice president and global head Salek Brodsky. "Surpassing 100 million monthly active users reflects the trust our viewers place in Samsung TV Plus."
Samsung TV Plus is available across Samsung's ecosystem including TVs, Galaxy phones, XR headsets, Galaxy Tab devices, Smart Monitor and Family Hub platforms. Supported TV models include Samsung Micro RGB TV, Neo QLED, OLED, The Frame and The Frame Pro, announced at the 2026 Consumer Electronics Show.
The growth comes as Samsung faces mixed brand performance. While the company's brand value increased according to Brand Finance's latest rankings, its position fell from 6th to 8th globally as NVIDIA and TikTok climbed the list. Apple retained the top spot as world's most valuable brand.
Samsung TV Plus operates in the competitive free ad-supported television (FAST) market alongside services like The Roku Channel and Tubi. MoffettNathanson Research estimates The Roku Channel reached $1.42 billion in advertising revenue in 2025 (up from $1.17 billion in 2024), while Tubi generated $1.23 billion (up from $940 million).
S&P Global Market Intelligence projects FAST channel ad revenue could grow 15-17% annually to reach $9 billion globally in 2026. Nielsen's Gracenote data shows approximately 1,050 FAST channels currently operate in the U.S. market.
Despite its growth, Samsung TV Plus faces criticism from some users who consider it bloatware. ZDNet recently recommended users uninstall unused Samsung apps to save memory and reduce battery usage. The service comes pre-installed on Samsung devices alongside other apps like Samsung Free, Global Goals, Samsung Shop and Samsung Kids.
The service differs from subscription platforms like Netflix or Apple TV+ by focusing exclusively on free, ad-supported content without original productions. Users can access movies and shows that may require payment on other platforms like Amazon Prime Video.
Samsung's streaming milestone demonstrates the growing popularity of free ad-supported services as consumers seek alternatives to subscription fatigue. The company's integrated hardware-software approach gives it a distribution advantage over standalone streaming apps.
The 100 million user threshold positions Samsung TV Plus as a major player in the FAST market, leveraging Samsung's global device footprint to reach audiences across multiple platforms and regions.
