Resetting an Echo Hub is different from resetting an Echo Dot or any other Echo device. The Echo Hub is a smart home control panel, not a speaker, so there's no Action button to hold for 25 seconds. Instead, everything happens through the touchscreen or the Alexa app. The quickest way to a full wipe is through the on-screen menu, and it takes about two minutes once you know where to look.
If you just need a fresh start without hunting through menus, here's the direct path: swipe down from the top of the Echo Hub screen, tap Settings, then Device Options, then Reset to Factory Defaults. Confirm the prompt. That's it. The Hub wipes itself, reboots, and lands in setup mode with the orange setup network broadcasting.
What Actually Gets Erased
A factory reset wipes everything stored locally on the Echo Hub. That includes all Zigbee, Matter, and Thread devices you paired directly through the Hub's built-in radios. It also clears any custom dashboard widgets you set up, locally cached preferences, and Wi-Fi credentials.
What stays safe in the cloud: your Amazon account, your Alexa Routines, all Skills, and your shopping list and to-do items. Those reattach automatically when you re-pair the Hub after reset.
If you have smart home devices that were paired through the Hub's Zigbee or Thread border router, make a list before resetting. You'll need to re-add them one by one. Devices connected through a separate hub (like Hue Bridge or a SmartThings hub) are unaffected because they talk to the cloud directly, not through the Echo Hub's radio.
The Standard Factory Reset (On-Screen Method)
This method works as long as the Echo Hub's screen is responsive. If it's frozen or unresponsive, skip to the section on unresponsive units below.
Swipe down from the top edge of the screen to open the quick settings panel. Tap the gear icon for Settings. Scroll down and tap Device Options. At the bottom of that list, tap Reset to Factory Defaults. The Hub asks you to confirm. Tap Reset and wait about 90 seconds. The screen goes black, the orange setup screen appears, and you're ready to re-pair in the Alexa app.
There is no hardware button sequence that performs a full factory reset on the Echo Hub. Holding the mute button on the back for 5 10 seconds only restarts the device, it does not wipe any data. Don't waste time trying to hold any buttons longer expecting a different result; the only factory reset path is through the software menu.
If the Screen Is Frozen or Unresponsive
If you can't swipe or tap to reach Settings, you'll need to power-cycle the Hub first. Unplug the USB-C cable from the back or flip the breaker if you're using PoE+. Wait 30 seconds and plug it back in. As soon as the screen starts to boot, try swiping down quickly to access Settings before any background processes lock it up again.
If the screen remains unresponsive after a power cycle, try the mute-button restart: press and hold the mute button on the back for about 8 seconds until the screen turns off and the device restarts. This is just a restart, but it often gets the touchscreen working again so you can then navigate to the full reset menu.
If you still can't get to Settings after two or three restart attempts, you'll need to deregister the Hub through the Alexa app and then factory reset via software.
Reset Through the Alexa App
If you can't interact with the screen at all but the Hub is still online and connected to your account, open the Alexa app on your phone. Tap Devices at the bottom right, then tap the Echo Hub icon. Scroll to the bottom and tap Factory Reset. Confirm. The Hub wipes itself and reboots into setup mode. This method works even if the screen is glitched because the command comes from Amazon's servers.
If the Hub is showing offline in the Alexa app, this won't help. In that case, you're back to the power-cycle-and-retry method, or you may need to physically unplug it for a few minutes to fully discharge any residual voltage.
What to Do After Reset: Re-Pairing in the Alexa App
Once the Echo Hub shows the orange setup screen, open the Alexa app on your phone. Tap the + icon at the top right, then Add Device > Amazon Echo > Echo Hub. The app should find it automatically because it's broadcasting its own temporary Wi-Fi network. If it doesn't find it within 30 seconds, make sure your phone's Bluetooth is on, the app uses Bluetooth to discover nearby Echo devices during setup.
Select your home Wi-Fi network. The Echo Hub supports 2.4 GHz and 5 GHz, so either band works. Type in the Wi-Fi password and the Hub connects. It then downloads any pending firmware updates, this can take a few minutes depending on your internet speed.
After the firmware update, the Hub prompts you to set up a location (e.g., living room, kitchen) and optionally add a device group. You can skip the group if you want and add devices later. The Hub then syncs your Alexa account and all your Routines and Skills reappear.
Re-Pairing Smart Home Devices
If you had Zigbee, Matter, or Thread devices paired directly through the Echo Hub, you'll need to re-add them. Open the Alexa app, tap Devices > + > Add Device, and choose the device type. For Zigbee devices, put them in pairing mode and the Hub discovers them automatically. For Matter devices, you may need to scan the Matter QR code or enter a manual setup code.
Be patient with Thread devices, commissioning failures are a known issue with the Echo Hub. If a Thread device doesn't get discovered on the first try, power-cycle the Thread device (unplug it and plug it back in) and try again. The Hub's Thread border router can be finicky during initial pairing.
Watch Out for the Wall Mount and PoE+
If you have the Echo Hub wall-mounted, the reset process is identical but you might not be able to easily access the back ports. The wall mount template included with the Hub has been reported as inaccurate for some screw types, so if you're taking the Hub off the wall to reset it, check your screws before reinstalling.
One more thing about power: the stock Echo Hub ships with a 12.5W USB-C wall adapter. If you're using PoE+ instead of USB-C, you need a third-party 802.3at PoE+ adapter such as the PoE Texas at-HUB. PoE+ accessories are not included in the box. If you switch from USB-C to PoE+, the reset method is the same, just unplug the Ethernet cable to power-cycle instead of the USB-C cable.
Dashboard Widgets Not Saving? Reset May Help
A common complaint with the Echo Hub is custom dashboard widgets that refuse to save. Routines, device controls, weather tiles, and camera feeds sometimes disappear after you arrange them. If you've tried re-arranging and they still don't stick, a factory reset can clear whatever cache glitch is causing it. Back up any custom layout you care about (you can't export it, but you can screenshot it for reference) then reset and rebuild from scratch.
There's no guarantee the bug won't come back, but a fresh start often resolves widget issues for at least a few weeks until the next software update.
If two consecutive resets fail to get the Hub into setup mode or the device stays stuck on a black screen, the hardware may have a fault. You'll want to exchange the unit if it's still under warranty, the Echo Hub was released in 2024 and is still in active production.
