Databricks appointed former AWS marketing lead Jeremy Cooper as vice president of marketing for Asia Pacific and Japan earlier this week, strengthening its regional leadership as AI demand surges.
Cooper brings more than 20 years of experience from AWS, Salesforce, Google, and LinkedIn. Based in Australia, he will oversee marketing strategy and execution across the APJ region, focusing on expanding Databricks' presence and driving revenue growth.
"Jeremy's appointment comes at a key moment for Databricks and our customers in Asia Pacific & Japan," said Joseph Puthussery, vice president of global demand generation and field marketing at Databricks. "He brings a rare mix of deep cloud experience, brand-building expertise, and regional and global experience."
The move follows Databricks' reported $1.8 billion debt financing round, which brings its total debt access to more than $7 billion.
CNBC and Bloomberg reported the financing over the weekend, with money coming from syndicated loan investors and private credit sources. Databricks didn't comment on the reports, which suggest the company is likely to pursue an IPO this year.
The data analytics firm was valued at $138 billion in December.
Cooper's hiring and the debt financing come as Databricks released its 2026 State of AI Agents report, documenting rapid growth in enterprise AI adoption. The report shows multi-agent workflow use grew 327% over four months, driven by new orchestration features.
However, only 19% of audited organizations have deployed agents at scale, revealing a gap between experimentation and production.
The report is based on aggregated activity from more than 20,000 Databricks customers worldwide, including 60% of Fortune 500 companies.
"AI is driving the most profound technology shift since the advent of the cloud, and Databricks is central to it," Cooper said. "What drew me here is the opportunity to help customers build systems of intelligence on the Databricks Data Intelligence Platform."
In other tech deals this week, Philippine Airlines selected Volantio to enhance post-booking revenue management using AI-driven demand reallocation technology. Volantio's platform applies neural networks to identify flexible travelers and offer targeted incentives to shift flights.
Agerpoint partnered with Databricks to scale enterprise data intelligence for agriculture and nature-based systems. The collaboration integrates Agerpoint's AI-powered field measurement technology with Databricks' platform to process large-scale environmental data.
Infosys and Cursor announced a strategic collaboration to accelerate software engineering for global enterprises using AI-assisted development. The partnership integrates Infosys' digital engineering capabilities with Cursor's AI coding platform to improve developer productivity.
Databricks' report also found that 80% of new databases and 97% of database testing environments are now generated by AI agents, a shift associated with natural-language-driven application development.
Companies using governance tools deploy 12 times more AI projects to production than average firms.
The data analytics company acquired serverless database startup Neon in May 2025 and data management firm Tabular in June 2024, expanding its technology portfolio ahead of potential public market entry.
