Sony 77-inch BRAVIA 6 OLED 4K HDR slips to $2198

$801.99 off, checked against recent price history.

Most 77-inch OLEDs sit stubbornly near list price for months, so a cut this deep on a current Sony set stands out. Sony 77-inch BRAVIA 6 OLED 4K HDR drops to $2198 - save $801.99. That is 27% off the $2999.99 list price, and it matches the lowest figure this panel has ever carried. The averages tell the story here. Over the past 30 days the 77-inch BRAVIA 6 has held at $2995.27, and the 90-day and 180-day averages both sit at $2995.66. Today's number lands roughly $797 below every one of those baselines, which is why $2198 is worth a second look rather than a scroll past.

THE DEAL

Sony 77-inch BRAVIA 6 OLED 4K HDR

$2198 (was $2999.99) - Save $801.99 (27% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

What You're Getting

The K-77A60 runs on an OLED panel with over 8 million self-lit pixels, each one controlled independently for pure black and contrast in every scene. Sony's Triluminos Pro adds a wider palette of more than a billion accurate colors, so skin tones and gradients keep their natural look.

Gemini handles natural-language search across that library, plus answers and smart home control. Buyers also get the largest IMAX Enhanced collection available on a BRAVIA, bundled into the SONY PICTURES CORE access that comes with the set.

Who This Is For

Best for anyone building a serious living room or home theater setup who wants a big-screen OLED without paying launch money. The HDMI 2.1 feature set with 4K/120 and VRR makes it a fit for PS5 and Xbox Series X owners who want one panel for movies and games. If your space tops out at 55 or 65 inches, or you are watching a tighter budget, a smaller OLED will serve you just as well for less.

Final Verdict

This price has not been beaten on this model, and the 30, 90, and 180-day averages all sit near $2995, so there is no better moment to have been waiting for. If a 77-inch OLED is on your list for this fall, $2198 is the number to act on.