Samsung Display demonstrated a crease-less foldable OLED panel at CES 2026, revealing display technology expected in Apple's first foldable iPhone later this year. The "Advanced Crease-less" panel showed no visible fold line compared to current Galaxy Z Fold 7 displays.
The breakthrough uses laser-drilled metal plates beneath the display to distribute folding stress evenly. This engineering prevents material puckering and permanent ridges that create visible creases.
Samsung removed the panel from its CES booth after initial reports. Company spokesperson Rosie Kim told The Verge the display was "an R&D concept, with no fixed timeline or plan for commercialization."
The crease-less panel will likely debut in Samsung's Galaxy Z Fold 8. Samsung Display serves as Apple's primary screen supplier for the foldable iPhone, making the technology probable for both companies' devices.
Apple's device reportedly features a compact form factor with 5.3-5.5 inch closed and 7.5-7.8 inch open displays. Manufacturing partner Foxconn established dedicated production lines, with mass manufacturing expected to ramp up in late 2026.
Analysts predict Apple's entry will trigger a major surge in foldable shipments. The form factor could reach mainstream adoption despite expected $2,000 price points.
Samsung's demonstration arrives as the company expands its foldable lineup with the Galaxy Z TriFold. The $2,500 device launched in South Korea last month and, according to a report from Korean publication The Bell, loses money on each unit sold.
The crease elimination addresses one of the last major barriers to foldable mainstream adoption. Current devices like the Galaxy Z Fold 7 have significantly reduced but not eliminated visible creases.
Samsung's technology distributes stress across multiple micro-points rather than concentrating it along a single fold line. This approach prevents the permanent ridges that affect reading and viewing experiences.
Apple's pursuit of crease-free designs aligns with previous reports about complex lamination and variable thickness glass requirements. The company's entry typically signals market maturity for new technologies.
Samsung reportedly tests a "Wide Fold" variant to compete with Apple's passport-style form factor. Both companies converge on similar design philosophies despite their competitive relationship.
The demonstration was first spotted by SamMobile at Samsung's CES booth. Attendees reported striking differences between the crease-less panel and current foldable displays.
