Sony Class 4K Ultra HD BRAVIA 3 drops to $598, down from $799.99

Save $201.99 on this price drop. The Sony Class 4K Ultra HD BRAVIA 3 drops to $598 - save $201.99. That is a 25 percent cut on a 65-inch smart TV with Dolby Vision and the 4K HDR Processor X1.

This is the lowest price in recent history for a set that launched with PS5 features built in.

THE DEAL

Sony Class 4K Ultra HD BRAVIA 3

$598 (was $799.99) - Save $201.99 (25% off)

WhereAmazon

ExpiresNo end date listed

Get This Price

For just $598, down from $799.99, this 65-inch BRAVIA 3 undercuts most competitors in its class. The 4K HDR Processor X1 handles real-time upscaling, while Triluminos Pro delivers over a billion colors.

If you have been watching Sony TV pricing. This is the lowest it has been.

What You're Getting

The BRAVIA 3 runs Google TV with Google Assistant, putting Netflix, Prime Video, Disney+, YouTube, Apple TV, and Crunchyroll in one interface. AirPlay 2 and Chromecast built-in cover wireless streaming from any device.

Sony Pictures Core (formerly BRAVIA CORE) includes five credits for latest-release 4K UHD movies plus a 12-month subscription to hundreds of classics. Dolby Vision and Dolby Atmos handle the cinematic side. The 4K HDR Processor X1 boosts color, contrast, and clarity in real time, and Triluminos Pro reproduces over a billion accurate colors. PS5 exclusive features like Auto HDR Tone Mapping and 4K 120Hz VRR support make this a natural pairing for Sony's console.

Who This Is For

Best for: PS5 owners who want the full suite of Sony-exclusive TV features without spending flagship money. Also a strong pick for anyone upgrading from a 1080p set to a 65-inch 4K smart TV with Dolby Vision.

If you need HDMI 2.1 across multiple ports or higher peak brightness for very bright rooms, consider stepping up to the X90 series.

Final Verdict

The 4K HDR Processor X1 and Triluminos Pro color engine at $598 make this the smart play for PlayStation gamers and streaming-first households. No need to wait for Prime Day -- this is already below its launch pricing and the lowest it has tracked.