Sony BRAVIA Theater Bar 7 Sound Bar drops to $798 for Prime Day

Down $301.99 this Prime Day.

Sony BRAVIA Theater Bar 7 Sound Bar drops to $798 - save $301.99. That is a 27% cut from the usual $1099.99 list price, and it lands just as Amazon's Prime Day sale kicks off.

This is the lowest price on record for the 2026 model, which launched earlier this year.

THE DEAL

Sony BRAVIA Theater Bar 7 Sound Bar

$798 (was $1099.99) - Save $301.99 (27% off)

WhereAmazon

ExpiresNo end date listed

Get This Price

The bundle pairs the BRAVIA Theater Bar 7 with the BRAVIA Theater Sub 7 wireless subwoofer, and the $798 price undercuts the 30-day average of $1039.09 by roughly $241. Over the past 90 days, this kit averaged $1072.96, so this is a genuine Prime Day price cut, not a padded discount.

What You're Getting

The BRAVIA Theater Bar 7 packs nine speaker units with up-firing, side-firing, and center drivers to deliver 360 Spatial Sound Mapping. That creates five phantom speakers around the room for cinema-style surround without rear satellites.

It also supports Dolby Atmos and DTS:X for object-based audio. The included Sub 7 brings a 130mm driver for deeper, distortion-free bass, and Sound Field Optimization tunes the system to your room's acoustics automatically.

Setup requires the BRAVIA Connect app to pair the bar and subwoofer.

Who This Is For

Best for: Sony TV owners who want a smooth audio upgrade with the BRAVIA ecosystem, plus anyone looking for a wireless surround setup that skips the clutter of rear speakers. The included subwoofer makes this a true 2.1 system out of the box, so it is ready for movies and gaming immediately.

Skip this if you already own a high-end AV receiver and passive speakers.

Final Verdict

At $798. This is the best price yet on Sony's 2026 soundbar-plus-sub combo, and one of the better Prime Day deals on a premium home theater setup this week. If you need a clean, all-in-one audio solution with Dolby Atmos. This is the price to move on.