Sony Alpha 7 IV drops to $2404.27 on Amazon with a $291 discount

A $291.43 discount that's hard to ignore.

Sony's Alpha 7 IV has been a workhorse for photographers since its launch, but finding meaningful discounts on this full-frame mirrorless camera has been challenging. Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable drops to $2404.27 - save $291.43.

This 11% price cut brings the camera well below its typical selling point.

THE DEAL

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable

$2404.27 (was $2695.70) - Save $291.43 (11% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $2404.27, below its 30-day average of $2695.70. This camera typically holds its value well, making this discount notable for those who have been tracking its pricing.

What You're Getting

The Sony Alpha 7 IV features a 33MP full-frame Exmor R back-illuminated CMOS sensor paired with Sony's next-generation BIONZ XR image processing engine. You're getting 8x more processing power than previous models, enabling advanced video capabilities including 4K 60p 10-bit 4:2:2 recording with full pixel readout.

Real-time Eye-AF tracks humans, animals, and birds for both photos and movies, while professional video features like Focus Map, Breathing Compensation, S-Cinetone, and S-log3 provide serious filmmakers with the tools they need.

Who This Is For

Best for: Photographers upgrading from APS-C or older full-frame bodies, hybrid shooters who need both stills and video capabilities, and content creators wanting professional features without cinema camera pricing. This camera bridges the gap between enthusiast and professional gear, offering features that rival cameras costing thousands more.

Wait if you're strictly a stills photographer who doesn't need the advanced video capabilities.

The Caveat

While the Alpha 7 IV is a capable hybrid camera, its autofocus system, while excellent, doesn't match the latest Sony models like the A7R V or A1. The camera body also lacks some of the more advanced video features found in Sony's dedicated cinema line.

Final Verdict

At $2404.27, this price makes the Alpha 7 IV a smart buy for photographers ready to step up to full-frame or hybrid shooters needing reliable performance across both photo and video. The $291 savings versus its recent average pricing adds tangible value to an already capable camera system.