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Sony Alpha 7 IV drops to $2226 at Amazon for its best price yet

Save $235 on the Sony Alpha 7 IV mirrorless camera, a top full-frame pick for photographers and creators, now at its lowest price.

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Feb 9, 2026
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Sony Alpha 7 IV drops to $2226 at Amazon for its best price yet

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable hits new low at $2226

$235.12 off right now.

Sony's Alpha 7 IV offers one of the most accessible entry points into Sony's full-frame mirrorless lineup, now at its best price yet.

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable drops to $2226 - save $235.12.

THE DEAL

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable
Click to expand

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable

$2226 (was $2461.12) - Save $235.12 (10% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $2226, below its 30-day average of $2461.12. This price undercuts the 90-day average by $129 and comes $218 below the 180-day trend, one of the most substantial discounts outside major holiday sales.

What You're Getting

A 33MP full-frame Exmor R back-illuminated CMOS sensor delivers excellent detail and low-light performance. Sony's next-generation BIONZ XR image processing engine provides 8x more power than previous versions for faster autofocus and better image quality.

The bundle includes a digital signal processing microphone with beamforming technology for three switchable directivities. At 3.122 inches, it maintains a compact form factor for travel and extended shooting.

Who This Is For

Best for photographers stepping up from APS-C or older full-frame systems. It hits the sweet spot between the entry-level Alpha 7 III and high-end 7R series with professional features at a more accessible price.

Video creators get improved processing power and included microphone; still photographers get the 33MP sensor for detailed prints and cropping. Skip for the 61MP 7R V or specialized video features of the 7S III.

Final Verdict

At $2226, it delivers exceptional value for Sony's latest full-frame technology without the premium price. This discount makes it a smart buy for anyone upgrading their camera system this year.

If you've been waiting for a meaningful price drop on this balanced full-frame workhorse, this is your signal to move.

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