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Sony 77 OLED TV price drops to $2447.99 on Amazon

Save $149 on Sony's premium 77-inch OLED TV with 4K Ultra HD, now $2447.99 for immersive home theater.

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Apr 19, 2026
5 min read
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Sony 77 OLED TV price drops to $2447.99 on Amazon

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Down $149.17 from the usual price.

Sony's premium 77-inch OLED TV just got more accessible. The high-end display that typically commands premium pricing is now available at a reduced cost, making premium home theater more attainable.

Sony 77 OLED 4K Ultra HD TV drops to $2447.99 - save $149.17. This 6% discount brings the price below its recent average, offering a practical entry point to Sony's OLED lineup.

THE DEAL

Sony 77 OLED 4K Ultra HD TV

Sony 77 OLED 4K Ultra HD TV

$2447.99 (was $2597.16) - Save $149.17 (6% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $2447.99, below its 30-day average of $2597.16. Over the past 90 days, this model has averaged $2720.82, making the current price $272.83 lower than that longer-term benchmark. While not a record low, this discount positions the TV well against its recent pricing history.

What You're Getting

The Sony 77-inch OLED features pure black contrast with over 8 million self-lit pixels precisely controlled for deep blacks and high brightness. You get billions of accurate real-world colors through XR Triluminos Pro technology. The XR Processor enhances every scene in real-time, boosting color, contrast, and clarity. Sony's 360 Spatial Sound Personalizer creates true surround sound audio tailored to your room. The upward-facing X-Balanced Speaker Unit delivers crystal clear sound for immersive movie and music experiences. Smart connections include stable Bluetooth connectivity for easy device pairing.

Who This Is For

Best for home theater enthusiasts seeking premium picture quality without paying flagship prices. This works well for movie watchers who value deep blacks and accurate colors over maximum brightness.

Skip if

you need the absolute latest HDMI 2.1 gaming features or if your room requires extreme brightness for daytime viewing. Consider waiting for deeper holiday discounts if you can postpone your purchase until later this year.

Final Verdict

At $2447.99, this Sony OLED delivers premium picture quality at a price that undercuts its recent averages. For buyers who prioritize cinematic performance over gaming features, this discount makes Sony's OLED technology more accessible.

Move now if you need a large-screen upgrade for your living room, but wait for Black Friday if you can hold out for potentially steeper discounts.

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