Sony 65-inch X90L 4K Ultra HD TV falls to $798

Pick this up and save $48.39.

Sony's mid-range 4K TV lineup gets a welcome price reduction this week. The 65-inch X90L model, which typically hovers around the $850 mark, has taken a dip to a more accessible price point.

Sony 65 4K Ultra HD TV X90L drops to $798 - save $48.39. This 6% discount brings the set to its most attractive price in recent weeks.

THE DEAL

Sony 65 4K Ultra HD TV X90L

$798 (was $846.39) - Save $48.39 (6% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

For just $798, below its 30-day average of $846.39. Over the past six months, this model has averaged $873, making today's price a meaningful step down from its typical range. While not a record low. This is one of the better opportunities to grab Sony's Full Array LED technology without waiting for major holiday sales.

What You're Getting

The Sony X90L delivers a premium 4K viewing experience with Sony's Cognitive Processor XR, which analyzes content to optimize contrast, color, and detail in real time. You're getting Full Array LED backlighting for enhanced contrast control, Dolby Vision HDR support, and Google TV built-in for streaming. The set also includes HDMI 2.1 features for gaming, with 4K/120Hz support, VRR, and ALLM. Sony's BRAVIA CORE app provides access to high-bitrate 4K movies, and the Game Menu consolidates gaming settings into one interface.

Who This Is For

Best for viewers who want Sony's picture processing quality without stepping up to OLED pricing. This model hits the sweet spot for living room entertainment, offering strong HDR performance and smart features.

Gamers will appreciate the HDMI 2.1 support for current-gen consoles. Skip this if you're holding out for deeper Black Friday discounts or if you specifically want OLED contrast levels.

Final Verdict

At $798, the Sony X90L delivers solid value for a 65-inch 4K TV with premium processing and gaming features. If you need a capable living room display now and want Sony's picture quality, this price makes sense.

Wait if you can hold out for potential deeper discounts later in the year or if OLED is your priority.