Sony 55 BRAVIA 3 II LED 4K drops to $748 in record low price

$51.99 off right now. The Sony BRAVIA 3 II brings the company's XR Processor into a 55-inch panel built around the Google TV platform with Gemini baked in. That combination of AI-driven picture tuning and a smart interface is exactly what most living rooms need, and right now it is sitting at its lowest price on record.

Sony 55 BRAVIA 3 II LED 4K drops to $748 - save $51.99. That sits well below the 30-day average of $784.34 and matches the all-time low for this model, so you are not settling for a token markdown.

THE DEAL

Sony 55 BRAVIA 3 II LED 4K

$748 (was $799.99) - Save $51.99 (6% off)

WhereAmazon

ExpiresNo end date listed

Get This Price

For just $748, down from its list price of $799.99. The 90-day average sits at $786.64 and the 180-day mark is $809.16, so this undercuts every recent price point by a healthy margin and lands at the exact low this model has touched.

What You're Getting

The BRAVIA 3 II leans on the XR Processor to optimize color, contrast, and clarity in real time, with XR Clear Image restoring lost detail and cutting noise in your content. Dolby Vision and Dolby Atmos handle the cinematic side, while DTS:X expands the soundstage around you.

Enhanced 120Hz clearness keeps fast sports and action smooth, and Motionflow XR holds fast scenes steady. For PS5 owners, Auto HDR Tone Mapping and Auto Genre Picture Mode tune the panel for gaming, with HDMI 2.1 supporting 4K/120, VRR, and ALLM.

Sony Pictures Core comes included with five movie credits and a 12-month subscription to hundreds of classics.

Who This Is For

This is the buy for anyone upgrading a dated 1080p TV and planning to pair it with a PS5 or a streaming-heavy setup. The Gemini-powered Google TV handles voice search well, and the picture processing does the heavy lifting without you touching a settings menu.

If you already own a flagship OLED and only need a secondary room TV, the savings here are modest enough that you can wait.

The Caveat

At 6% off the list price. This is not a massive slash, so the appeal is the record-low price rather than the discount size. Anyone who can hold out for a big holiday event might catch a wider cut, but there is no guarantee this model returns to this level soon.

Final Verdict

The XR Processor and PS5-friendly HDMI 2.1 features make the $748 price worth moving on for gamers and cord-cutters alike. If you need a 55-inch 4K set now. This is the lowest it has been, and there is little reason to gamble on a deeper discount.