Sony 48-inch BRAVIA 6 OLED 4K HDR drops to $1098, its lowest price yet

A $201.99 discount that's hard to ignore.

Sony's smallest OLED in the BRAVIA 6 line just fell to a price it has never touched before. The 48-inch model has held near its $1299.99 list price for months, and that number is not moving on its own.

Sony 48-inch BRAVIA 6 OLED 4K HDR drops to $1098 - save $201.99. That puts an OLED panel with Sony's picture processing well below what the 48-inch tier normally asks.

THE DEAL

Sony 48-inch BRAVIA 6 OLED 4K HDR

$1098 (was $1299.99) - Save $201.99 (16% off)

WhereAmazon

ExpiresNo end date listed

Get This Deal

The 30-day, 90-day, and 180-day averages all sit at $1298.85, so this is not a price the 48-inch BRAVIA 6 has dipped to before. For just $1098, down from its list price of $1299.99, it lands $200.85 under that running average.

If you have been tracking this set waiting for a real cut, this is the one that shows up on the chart.

What You're Getting

Over 8 million self-lit pixels deliver pure black and high contrast in every scene, with no backlight to bleed through. Sony's Triluminos Pro pushes a palette of more than a billion accurate colors for natural skin tones and vivid highlights.

Google TV with Gemini covers 700,000 movies and TV episodes and lets you ask for what to watch in plain conversation. Dolby Vision, Dolby Atmos, and DTS:X handle the cinematic side, and four HDMI ports include HDMI 2.1 features like 4K/120, VRR, ALLM, and SBTM for console gaming.

Sony Pictures Core is bundled with 5 credits for new releases and a 12-month subscription for classics.

Who This Is For

Best for a bedroom, office, or compact living room where 48 inches is the ceiling and you still want OLED contrast. It also fits a desk-adjacent setup for PC and console gaming at 4K/120 without overspending on a 55-inch panel you cannot fit.

Skip it if you sit more than eight feet back, where the extra size of a larger set matters more than the price.

Final Verdict

The all-time low on this model is $1098, and that is exactly what Amazon is asking today. If a 48-inch OLED with Sony's processing is on your list, there is no reason to keep waiting for a better number.