Sony 100 BRAVIA 3 II LED 4K falls to $2498, down $601.99

Down $601.99 from the usual price. A 100-inch screen is the kind of purchase you plan around, so when Amazon cuts the Sony 100 BRAVIA 3 II LED 4K drops to $2498 - save $601.99, it is worth a hard look. This is the lowest price on record for the set, sitting well below its recent 30-day and 90-day averages.

THE DEAL

Sony 100 BRAVIA 3 II LED 4K

$2498 (was $3099.99) - Save $601.99 (19% off)

WhereAmazon

ExpiresNo end date listed

Get This Price

The 100 BRAVIA 3 II has hovered around $3093 over the past 30 days and averaged near $3098 over the last six months, so this price cut is a genuine outlier rather than routine movement. For just $2498, down from its list price of $3099.99, you are getting the full home theater experience at a price that has not been seen since the model hit the market.

What You're Getting

This is a 100-inch LED 4K HDR smart TV running Google TV with Gemini built in. The XR Processor uses AI scene recognition to tune color, contrast, and clarity frame by frame, while XR Clear Image restores lost detail and cuts noise in your content.

Dolby Vision and Dolby Atmos, plus DTS:X, deliver immersive picture and sound. Enhanced 120Hz clearness keeps fast sports and action blur-free with Motionflow XR.

It is also built for PlayStation 5 with Auto HDR Tone Mapping, Auto Genre Picture Mode, and a Game Menu that pulls all your gaming settings into one place. Sony Pictures Core comes included with Pure Stream, five credits for recent releases, and a 12-month subscription to hundreds of classics.

Who This Is For

This is aimed at anyone converting a living room or media space into a dedicated home theater. If you already own a PS5, the exclusive gaming features make the upgrade feel immediate.

If you are on a strict budget or your room cannot physically fit a 100-inch panel, hold off and stick with a smaller screen.

The Caveat

A screen this size demands real wall space and a viewing distance of roughly eight feet or more to look right. Measure your room before you commit, and account for delivery access if you live in a tight stairwell or apartment.

Final Verdict

The XR processor and PS5 integration are exactly what you want in a flagship big screen, and $2498 is the lowest this set has been. If a 100-inch theater is on your list. This is the price to act on.