Samsung S90F 77-inch Smart TV drops to $1799.99 at Amazon

A $184.50 discount that's hard to ignore. The 77-inch Samsung S90F packs the company's NQ4 AI Gen3 Processor, and the set just dropped to $1799.99 at Amazon - a solid $184.50 below its typical price. For anyone tracking big-screen OLED-alternative pricing. This is the lowest this 2025 model has been in months.

THE DEAL

Samsung Class S90F Smart TV , NQ4

$1799.99 (was $1984.49) - Save $184.50 (9% off)

Where: Amazon

ExpiresNo end date listed

Get This Deal

For just $1799.99, below its 30-day average of $1984.49. The 90-day average sits at $2021.91 and the 180-day average at $2045.89, so this cut is a genuine outlier.

If you have been watching this TV since the S90F series launched. This is the discount to act on.

What You're Getting

The S90F is a 77-inch 4K QLED TV built around Samsung's NQ4 AI Gen3 processor, which uses 128 neural networks to upscale content, boost brightness, and optimize sound in real time. Key specs include Motion Xcelerator 144Hz for tear-free gaming and VRR support, HDR+ picture processing that transforms SDR content to HDR-like quality, and Alexa built in. The AI also smooths fast-moving sports footage, reducing blur on balls and text so you do not lose track of the action.

Who This Is For

Best for: buyers who want a large-screen 4K TV with strong AI-driven picture processing without jumping to OLED pricing. Gamers will appreciate the 144Hz VRR support, and sports fans get the motion-smoothing benefits.

Skip this if you need Dolby Vision support (Samsung uses HDR+ instead) or if you can hold out for potential Black Friday pricing later in the year.

The Caveat

This is a QLED panel, not OLED, so contrast and black levels are not at the same level as Samsung's S95D series. If deep inky blacks are your priority, consider stepping up to the OLED lineup.

Final Verdict

At $1799.99. This is the right move for anyone wanting a 77-inch TV with top-tier AI processing and gaming specs at a price well below its typical range. The 9% savings against the 30-day average makes it a rare enough discount to pull the trigger now rather than wait.