Samsung has 77" Class OLED S90F 4K Samsung Vision for $2199.99

Down $1300 from the usual price. A 77-inch OLED with AI-powered processing at this price point is rare. Samsung's S90F now sits at $2199.99, saving buyers $1300. That is 37% off the launch price for a TV that competes directly with LG and Sony flagships in the large-screen OLED space.

THE OFFER

77" Class OLED S90F 4K Samsung Vision

$2199.99 (was $3499.99) - Save $1300 (37% off)

WhereSamsung

Offer endsWhile supplies last

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Why This Matters

Samsung is offering its 77-inch OLED S90F at $2199.99 directly through its store, undercutting comparable LG C4 and Sony A80L pricing by hundreds. The NQ4 AI Gen3 processor and 144Hz motion handling make this a competitive alternative to pricier OLED options. For anyone shopping a large-screen OLED in 2026. This is the most aggressive price Samsung has put on the S90F since launch.

What You're Getting

The S90F uses self-illuminating OLED pixels for perfect blacks and infinite contrast, paired with OLED HDR+ for vivid highlights. The NQ4 AI Gen3 processor drives 4K AI Upscaling Pro, sharpening lower-resolution content with minimal artifacts.

Motion Xcelerator 144Hz keeps fast action smooth, and AMD FreeSync Premium support makes this a capable gaming display. The Ultra Viewing Angle ensures consistent color and brightness from any seat in the room.

Note that Samsung uses HDR10+ instead of Dolby Vision, which matters if your library relies on Dolby Vision content.

Who This Is For

Home theater enthusiasts who want a 77-inch OLED with high refresh rates for both movies and gaming. This is also a strong pick for anyone upgrading from a LED TV who wants the contrast jump OLED delivers without jumping to an 8K price tag.

Gamers who value 144Hz and VRR support will find the S90F matches most current console and PC capabilities.

Final Verdict

The S90F delivers flagship OLED performance at a price that undercuts the competition by a meaningful margin. If you want a 77-inch OLED with AI upscaling and 144Hz motion. This is the offer to lock in at Samsung.