LG offers the 77 inch OLED evo AI C6H for $2999.99

A $700 discount that's hard to ignore.

LG's 2026 flagship OLED lineup brings a new level of brightness and processing power to the table. Right now, the 77-inch C6H is available for $2999.99 directly from LG, saving you $700 off the standard $3699.99 price.

77 Class LG OLED evo AI C6H now $2999.99 at LG - save $700. That 19 percent discount puts this 2026 model within closer reach for anyone who wants LG's latest OLED evo technology without paying full freight.

THE OFFER

77 Class LG OLED evo AI C6H

$2999.99 (was $3699.99) - Save $700 (19% off)

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Why This Matters

LG's direct pricing on the C6H undercuts what you would typically pay at third-party retailers for a 77-inch 2026 OLED flagship. The $700 savings brings the cost down to a level usually reserved for last year's models. With Brightness Booster Pro and the Alpha 11 AI Processor Gen3 inside, this isn't a stripped-down entry point -- it's LG's top-tier panel at a more reasonable price.

What You're Getting

The 77 Class LG OLED evo AI C6H features Hyper Radiant Color Tech, LG's most advanced OLED display technology, paired with Brightness Booster Pro that pushes each pixel up to 3.2x brighter than standard OLEDs. Over 8.3 million self-lit pixels deliver Perfect Black and Perfect Color, while the Alpha 11 AI Processor Gen3 handles upscaling and motion processing with LG's most powerful dual AI engine to date.

Dolby Vision, Dolby Atmos, and Filmmaker Mode with Ambient Light Technology round out the cinema experience. Gamers get a 165Hz refresh rate, NVIDIA G-Sync and AMD FreeSync Premium support, plus a 0.1ms response time for competitive play.

Who This Is For

Home theater enthusiasts who want reference-grade black levels and HDR performance without stepping up to the G-series will find everything they need here. Serious gamers benefit from the full suite of HDMI 2.1 features, including VRR at 165Hz.

If you have a dedicated media room or a controlled-lighting living space. This is where LG's OLED technology shines brightest. Anyone working with a smaller room or tighter budget should look at the 65-inch or lower-tier B-series instead.

Final Verdict

The $700 discount makes this a smart time to buy LG's 2026 flagship 77-inch OLED. If you want the combination of Brightness Booster Pro, the Gen3 AI processor, and full gaming specs at a price that beats waiting for deeper cuts that may not come soon. This offer delivers.