LG now offers the 50 Class UHD AI UA77 4K TV for $269.99

Pick this up and save $60.

LG's 2025 mid-range 4K TV brings the Alpha 7 AI Processor Gen8 to the 50-inch class, and right now LG has it for $269.99. 50 Class LG UHD AI UA77 4K now $269.99 at LG - save $60.

That's 18% off the $329.99 list price, which makes this one of the better prices we have seen for a 2025 model with a dedicated AI upscaling chip.

THE OFFER

50 Class LG UHD AI UA77 4K

$269.99 (was $329.99) - Save $60 (18% off)

WhereLG

Offer endsWhile supplies last

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Why This Matters

LG is offering this directly at $60 off list price, and for a 2025 TV with the Gen8 Alpha 7 processor, that is a clean discount without any trade-in strings attached. The same model at other retailers typically sits closer to full price, so buying from LG directly is the cheapest option right now.

You also get LG's standard warranty and direct customer support.

What You're Getting

The 50-inch UA77 runs on LG's webOS smart platform, giving you access to streaming apps, over 350 free channels through LG Channels, and future software updates. The Alpha 7 AI Processor Gen8 handles 4K upscaling and color optimization in real time, while HDR10 Pro adds extra depth to compatible content.

Gamers get VRR up to 60Hz with Auto Low Latency Mode, keeping input lag manageable for console play. The built-in Alexa voice assistant requires the optional Magic Remote.

Pairing a soundbar is recommended since the internal speakers are serviceable but not remarkable.

Who This Is For

This is for anyone looking for a solid 50-inch 4K TV for everyday viewing without chasing flagship features. It works well for living rooms, bedrooms, or dorms where 60Hz is plenty for streaming, cable, and casual console gaming.

If you need 120Hz for competitive shooters or want OLED contrast. This is not the right fit.

Final Verdict

At $269.99 with the Alpha 7 Gen8 processor and webOS. This is a straightforward buy for a 2025 mid-range 4K TV. No trade-in hoops, no carrier financing - just a direct discount from LG. For anyone wanting a capable 50-inch smart TV at a fair price. This is worth grabbing now.